What Is Bounce Fee and What Is a Good Fee?

What Is Bounce Fee?

Bounce fee is the share of people that land on a web page and go away with out performing a particular motion. 

For instance, staying for a sure period of time, clicking on a hyperlink, making a purchase order, or filling out a type.

On this information, we’ll cowl: 

  • What is an effective bounce fee?
  • Is bounce fee a rating issue?
  • Bounce fee vs. exit fee
  • Bounce fee in Google Analytics UA vs. GA4
  • discover your bounce charges
  • decrease your bounce charges

Let’s bounce in.

What Is a Good Bounce Fee?

The typical bounce fee for many web sites is someplace between 26{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} and 70{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}

However bounce charges can range considerably. 

Your business, the place your visitors comes from, and the place that visitors lands can all have an effect on your bounce fee. 

It’s all about context.

Listed below are a number of common bounce charges for different types of websites:

  • Ecommerce and retail web sites: 20{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} to 45{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • B2B web sites: 25{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} to 55{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • Lead technology web sites: 30{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} to 55{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • Non-ecommerce content material web sites: 35{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} to 60{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • Touchdown pages: 60{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} to 90{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • Dictionaries, portals, and blogs: 65{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} to 90{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
Average bounce rates for different websites

Your bounce fee also can range dramatically by visitors supply (the place your visitors comes from). 

Listed below are a number of average bounce rates by traffic source

  • Natural search: 43.60{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • Paid search: 44.10{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • Direct: 49.90{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • Referral: 37.50{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • Show promoting: 56.50{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • Social media: 54{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
  • E-mail: 35.20{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}
Average bounce rates by traffic source

To sum up, your query shouldn’t be: What is an effective bounce fee?

It needs to be: How does my bounce fee evaluate to my opponents’ charges?

Is Bounce Fee a Rating Issue?

Bounce fee isn’t a confirmed Google rating issue. 

It’s only a metric. And one Google has repeatedly said doesn’t instantly affect rankings.

(Though some research have proven a correlation between bounce fee and rating.)

However you must attempt your finest to enhance your bounce fee. 

A excessive bounce fee is usually a symptom of weak point in different search engine marketing elements like:

  • Sluggish loading pace
  • Low-quality webpage design
  • Mismatch between content material and key phrases
  • Poor cellular optimization

When somebody “fixes” your bounce fee, they’re normally addressing one in all these points. 

Plus, a decrease bounce fee normally signifies that your content material is partaking or helpful.

And Google positively cares about that. 

Bounce Fee vs. Exit Fee

Exit fee is the share of people that go away a selected web page after visiting any variety of pages on an internet site. 

For instance, say a customer lands on an article in your weblog. 

Then, they click on on an inside hyperlink and land on one other article. And after studying that second article, they shut their browser. 

That’s not a bounce. 

However, as a result of the customer left your website on the second article, it should enhance that web page’s exit fee. 

Bounce fee, however, is the share of people that land on a web page and go away that very same web page. 

For instance, a customer lands on an article in your weblog. After which they shut their browser seconds later. 

That’s a bounce. It’ll enhance that web page’s bounce fee. 

Bounce vs exit rate

So, all bounces are exits. However not all exits are bounces.

Bounce Fee in Google Analytics: UA vs. GA4

Google Analytics presently has two knowledge assortment applied sciences: Common Analytics and GA4. 

They each measure bounce fee otherwise. 

Common Analytics defines bounce fee as:

“The proportion of single web page periods by which there was no interplay with the web page.” 

So, if a customer lands in your web page, opinions your content material for a number of minutes, after which leaves, the session counts as a bounce. 

Right here’s what the bounce fee metric seems to be like in a UA dashboard:

Bounce rate metric looks like in a UA dashboard

GA4 defines bounce fee as:

“The proportion of periods that weren’t engaged periods.”

An engaged session is a go to that lasts 10 seconds or longer, has a number of conversion occasions, or has two or extra web page views.

So, if a customer lands in your web page, opinions your content material for greater than 10 seconds, after which leaves, the session doesn’t rely as a bounce. 

Even when they didn’t carry out every other motion.

Right here’s what bounce fee seems to be like in a GA4 dashboard:

Bounce rate in GA4 dashboard

Preserve this distinction in thoughts as a result of Google will cease utilizing Common Analytics on July 1, 2024. 

The underside line remains to be the identical:

Bounce fee is a solution to measure consumer engagement. 

You need your guests to land in your web page and do one thing. Even simply browse round. 

In the event that they don’t, it may point out that your web page has points with content material, format, copywriting, or consumer expertise.

How To Discover Your Bounce Charges

A web page’s bounce fee is calculated by dividing the variety of single-page visits by the variety of whole visits on the location. 

Web page bounce fee = single-page go to / whole go to

For instance, if 100 customers land in your website (whole visits) and 10 of them go away with out performing every other motion (single-page go to), your web page’s bounce fee is 10{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}. 

10{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} = 10 / 100

You possibly can simply verify a web page’s bounce fee utilizing Google Analytics. 

Common Analytics

To verify your bounce fee in Common Analytics, go to any report with a knowledge desk (Acquisition, Conduct, or Conversion tabs). All of them embrace the bounce fee metric.

For instance, for those who click on on “Conduct,” “Website Content material,” and “All Pages,” the report shows a “Bounce Fee” column.

Bounce rate metric in UA

To see bounce charges for particular person pages, click on on one of many entries within the desk. 

For instance, /dwelling.

Click on a page

Clicking on the entry will provide you with extra particular particulars about that web page.

Together with a chart and the web page’s common bounce fee over time.

Home page bounce rate representation

Or you should use the superior search function to slender down the search outcomes by including inclusions, exclusions, or dimensions and metrics. 

Begin by clicking on the “superior” button discovered above the desk. 

Universal Analytics advanced button

That’ll open a drop-down type that allows you to slender your knowledge set even additional.

Professional tip: If there’s a web page (or pages) that you already know have increased bounce charges and don’t need them to skew your total percentages, you possibly can exclude them out of your stories. 

For instance, say you wish to understand how your ecommerce website pages are performing. 

You see plenty of visitors to your homepage. However you’re extra occupied with how your guests are responding to the remainder of your website. 

Use the “superior search type” to exclude /dwelling out of your report in Google Analytics.

Like this:

Advanced search form in Google Analytics

After you hit “Apply,” you must see that your superior search filter is on and that the /dwelling web page is now not within the desk.

Advanced search results in Google Analytics


Checking your bounce fee in GA4 is a bit of tough.

First, go to the “Studies” tab (on the left-hand aspect).

Reports in Google Analytics

Then, click on on “Engagement” after which “Pages and screens.”

Click pages and screens button

Subsequent, use the pencil icon on the highest proper portion of your display screen to customise the report. 

Like so:

Click the pencil button in GA4

A sidebar ought to seem to the appropriate of the icon. 

In that sidebar, choose “Metrics.”

Customize metrics in GA4

This sidebar exhibits the default metrics included within the “Pages and screens” report.

Click on “Add metric” on the very backside.

Add metric button in GA4

And choose “Bounce fee.” 

Select bounce rate metric in GA4

Click on and drag the six dots beside the “Bounce fee” to maneuver it up in order that it’s one of many first columns. 

Like this:

Move bounce rate position in GA4

Then, click on “Apply.”

Bounce fee is now included within the report. So, click on “Save” after which “Save adjustments to present report.” 

After which “Save.”

Click save button in GA4

Now, you possibly can navigate again and verify that you simply’ve efficiently custom-made the usual report to incorporate bounce fee. 

Bounce rate in GA4 dashboard

How To Decrease Your Bounce Charges 

Listed below are six methods to enhance your consumer expertise, engagement, and, in the end, bounce charges. 

Enhance Web page Load Pace

Web page pace could make or break consumer expertise. As web page load time will increase, the likelihood of somebody bouncing will increase. 

By rather a lot.

A Google page-speed study of 11 million pages confirms this correlation.

Right here’s a have a look at how load occasions relate to the likelihood of a consumer bouncing: 

Slow page load times increase bounce rates

You should utilize the “Website Efficiency” report in Semrush’s Website Audit device to get an summary of your web site’s pace metrics.

Like so:

Site performance report in Semrush

You’ll get perception into what points are inflicting sluggish loading occasions. And actionable recommendation on learn how to repair them.

Site performance overview

The report will provide you with particular suggestions. 

For instance, on this case, it exhibits there are uncompressed pages on the location. 

Uncompressed pages error

Clicking on the “Why and learn how to repair it” hyperlink will open a pop-up telling you all concerning the error and learn how to repair it.

Like so:

Uncompressed pages issue and solution

To allow compression in your webpages, obtain a plugin like PageSpeed Ninja

You may as well obtain a picture compressor like TinyPNG to maintain your picture sizes small. 

Optimize Your Cellular Person Expertise 

Cellular visitors accounts for more than half of all net visitors worldwide.

That means that:

If you wish to have a low bounce fee, your website must work very well on telephones and tablets. 

That features having intuitive navigation, massive fonts, and responsive photographs.

Right here’s learn how to make that occur.

First, see how your website performs on cellular gadgets.

One solution to verify shortly and simply is to make use of Google’s Mobile Friendly Test.

Enter the URL of the web page you wish to take a look at and hit “Check URL.” 

is your web mobile friendly test

After a number of seconds, the device will let you already know whether or not the web page is usable on cellular.

Usable on mobile result

You possibly can click on on “View Examined Web page” to see a screenshot of the URL and extra detailed data. 

View tested page button

If the URL isn’t usable on cellular, you possibly can go to the “Particulars” part to study why it isn’t. 

You may as well use Google Chrome to see what your web page really seems to be like on cellular. 

It’s a fast and straightforward take a look at that’s helpful once you’re constructing a website. Or to see how your website seems to be on cellular at a second’s discover. 

To take action, go to the web page you wish to verify and proper click on anyplace. Then hit “Examine.”

Inspect page button

The examine window will seem to the appropriate or backside of your web page. 

Click on on the cellular system icon in that window.

Inspect panel

Should you’d prefer to see what your web page seems to be like on totally different gadgets, you possibly can change your display screen measurement.

To take action, use the “Responsive” drop-down menu situated on the higher left nook of your window.

Responsive dimensions button

To return to your regular display screen, click on on the “X” on the far proper. 

exit the inspect panel button

If you wish to forestall guests from bouncing out of your pages, contemplate including inside hyperlinks to different content material out of your website.

Particularly on weblog posts. 

By linking to associated posts and articles, you present a possibility for somebody to click on by means of and skim different posts. 

And, subsequently, not bounce. 

One other smart way to try this is so as to add a “associated posts” part on the finish of your articles.

Like this:

related posts

That means, you give guests one thing to do after studying your submit. As a substitute of bouncing.

Word: Inner hyperlinks are additionally essential for search engine marketing success as a result of they:

  • Assist Google discover and perceive the entire pages in your website
  • Assist Google perceive which pages in your web site are most necessary

Make Your Content material Simple to Learn

Internet guests are in a rush to study one thing. They’re scanning for the data they need. 

Which suggests:

If they will’t discover what they need quick, they’re going to bounce. 

Listed below are a number of methods to make your content material simple to learn:

  • Use subheadings. Headers break up your content material into digestible sections. And make it very easy for readers to skim and perceive your content material. 
use subheadings
  • Use white house. Give your content material room to breathe by utilizing a number of white house round your textual content. Like this:
add white space around text
  • Use quick paragraphs and sentences. Break up paragraphs into one- to two-sentence chunks. And attempt to write just one concept per sentence.
use short paragraphs and sentences

Fulfill Search Intent

Search intent is a consumer’s principal objective when typing a question right into a search engine.

And a search engine’s principal objective is to supply searchers with probably the most related consequence for his or her question.

Which suggests:

Your pages ought to give searchers what they’re searching for. In any other case, they’re going to bounce again to the search outcomes. 

A good way to hit search intent is thru SERP (search engine outcomes web page) evaluation. 


Google has already found out what searchers wish to see for a given key phrase. So, use that. 

Right here’s learn how to conduct a fast SERP evaluation.

Let’s say you wish to write about content material writing.

Go to Google, and seek for “content material writing.”

content writing SERP

As you possibly can see within the SERP, most outcomes are newbie guides. They’ve fundamental questions like this: “What’s Content material Writing?”

They give attention to educating readers about what content material writing is, learn how to do it, suggestions, examples, and many others. 

However, a key phrase like “content material writing providers” brings up totally different corporations that supply content material creation providers. 

content writing services SERP

So, for those who created an article to coach readers about what “content material writing providers” are, it doubtless wouldn’t rank very effectively for the key phrase “content material writing.” 


It merely wouldn’t fulfill search intent. 

You may as well shortly discover a key phrase’s search intent utilizing a device like Semrush’s Key phrase Overview.

First, enter your key phrase and hit “Search.”

keyword overview tool

Then, search for the “Intent” field. 

keyword with informational intent

On this case, the intent is informational.

Which suggests the consumer desires to study extra a couple of particular query or subject. 

The “Questions” field beneath additionally incorporates associated questions. You’ll doubtless wish to reply these in your article.

question keywords

To study extra about search intent, learn our in-depth information. 

Use a Desk of Contents

A desk of contents exhibits the reader they’ll get precisely what they’re searching for (search intent). 

And lets them skip to the part that’s most necessary to them. 

Should you make each these issues as simple as doable for guests, they’ll be much less more likely to bounce. 

Let’s say you land on this web page:

content marketing basics article

It’s an ideal information.

Nevertheless it’s actually troublesome to seek out one particular tip, technique, or step. 

Whereas on this information, you possibly can immediately discover what you’re searching for.

content marketing strategy table of contents

Bonus tip: Make the desk of contents interesting. Like a film trailer is for a film. Consider it as a gross sales pitch for folks to maintain studying the article.

Proceed Studying

Now that you’ve got a transparent understanding of what bounce fee is, listed below are a number of extra articles so that you can continue learning: