The SmallBizChat Podcast: Behavioral Economics – Why Your Buyer Does What They Do

Behavioral Economics - Why Your Customer Does What They Do - with Melina Palmer social imageMelina Palmer is the founder and CEO of The Brainy Enterprise, which offers behavioral economics consulting to companies of all sizes worldwide. Her podcast, The Brainy Enterprise: Understanding the Psychology of Why Individuals Purchase, has downloads in over 170 nations and is used as a useful resource for instructing utilized behavioral economics to many universities and companies. She teaches utilized behavioral economics via the Texas A&M Human Habits Lab and writes a column on behavioral economics for Inc Journal. Her first e book, What Your Buyer Desires and Can’t Inform You, was printed in Might 2021 and was a finalist in two classes of the Worldwide Guide Awards. Her second e book, What Your Workers Want and Can’t Inform You, is out now! Discover out extra at

Tonight’s present is about digging in and studying extra about your prospects and why they purchase. Should you’re in search of methods to construct a deeper relationship together with your goal prospects, you’re in the best place as a result of we are going to focus on behavioral economics.

“What I do is assist folks to see how one can take these frequent guidelines after which apply them in a manner that’s going to make it extra seemingly to achieve success, extra seemingly for folks to decide on you, and to be ok with these choices.” – Melina Palmer

Take heed to the podcast beneath:


Why Your Customer Does What They Do – with Melina Palmer


This week on SmallBizChat Podcast:

  • How Melina bought her begin in behavioral economics. 
  • Why making choices is like using an elephant. 
  • B2B vs. B2C patrons. 
  • Understanding our habits and the best way brains make choices. 
  • It’s not in regards to the cookie. 
  • Secrets and techniques of pricing your model or product. 
  • The one phrase that will increase gross sales by 33%. 
  • Prime 5 errors small companies make when writing copy or creating advertisements.

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