The last word advertising and marketing calendar 2023 – GetResponse

Earlier than I inform you all concerning the superior methods to make use of advertising and marketing calendars and planners to spice up your advertising and marketing technique – how about we play a fast recreation?

I’ll offer you a 100%-real current vacation, and also you attempt to guess the date when it’s celebrated.

Should you reply appropriately – think about you’ve had your self a conversion. However for those who couldn’t get it fairly proper – effectively, I assume you’ll must preserve studying!

I’m kidding, preserve studying anyway 😉

Prepared? No mid-read googling!

👉 Buyer Service Day? ………………………………………………………………… January 17!

👉 Equal Pay Day? ………………………………………………………………………………… March 7!

👉 World Designer Day? …………………………………………………………………………. April 27!

👉 Digital Nomad Day? …………………………………………………………………………. August 8!

👉 Worldwide Caps Lock Day? ………………………………………………………… October 22!

What number of did you get proper?

Let me guess.

Though you acknowledge the worth of your buyer assist and design staff members; regardless that you imagine that everybody deserves to be paid equally for his or her {qualifications}; and regardless that you might be a minimum of partially responsible of working from a semi-remote location and writing a sentence or two in all-caps now and again – these holidays aren’t precisely in your radar.

Which is completely tremendous! I wouldn’t have the slightest concept about them both until I used a correct advertising and marketing calendar.

Desk Of Contents

What’s a advertising and marketing calendar?

Effectively, I say “advertising and marketing”, however what I actually imply is a year-round calendar template of all celebrations, events, and remembrances so that you can focus your advertising and marketing technique, social media posts, gross sales pitches, and even HR gatherings round.

Sounds fairly cool, doesn’t it?

Who wants a advertising and marketing calendar

You might need heard about editorial advertising and marketing calendars, content material advertising and marketing calendars, or social media advertising and marketing calendars. You might need even ready or used one. In any case, there are tons of readily-available free advertising and marketing calendar templates on-line!

However utilizing a number of calendars, countless templates, and private activity lists may be overwhelming.

So what if I informed you you’ll be able to have all your online business, employer branding, and advertising and marketing efforts in a single place? With the fitting advertising and marketing calendar template, you’ll be able to have your cake and eat it too!

  • Your whole advertising and marketing staff can plan and schedule crucial actions deep into the longer term
  • Your social media campaigns can interact with the viewers over a holiday-driven heart-to-heart
  • Your staff constructing occasions can flip from a boring annual must-have into an thrilling and memorable celebration
  • Your ecommerce enterprise objectives may be achieved quicker since you’ll know the dates individuals are probably to buy items

… and a lot extra!


So yeah, it’s protected to say {that a} detailed advertising and marketing calendar is greater than only a schedule of dates that will help you plan your advertising and marketing actions round.

It’s a navigator that may form the course of your technique for all the yr throughout a number of channels and completely different groups!

A fast disclaimer: we use the phrases “advertising and marketing calendar” and “advertising and marketing planner” interchangeably all through the article to check with the spreads with pre-filled celebrations, remembrances, and observances, in addition to your personal advertising and marketing tasks and campaigns you can be including to the holiday-driven structure.

Now let’s take the following yr for example.

Most essential dates in 2023 and 12 examples for all advertising and marketing channels

The total model of our personal advertising and marketing calendar template has over 830 events to construct your advertising and marketing initiatives round. For now, let’s simply give attention to crucial dates to sit up for in 2023.

Creator’s be aware: You’ll discover that there are examples of promoting campaigns introduced after every month. Nevertheless it’s boring to spend an excessive amount of time on well-known concepts for a vacation advertising and marketing plan like “Ship a “Blissful New Yr!” e-mail to your prospects!”

As an alternative, these sections are devoted to lesser-known out-of-the-box employer branding and advertising and marketing actions so that you can get a greater concept of the aim of this advertising and marketing calendar.


Successful marketing campaign on social media (Instagram) example from @hotelmatilda. A fortune cookie saying "you are very special"
Nationwide Praise Day Instagram marketing campaign instance by @hotelmatilda

The primary month of the yr is an ideal time to revisit your advertising and marketing technique and create a advertising and marketing calendar for the yr.

January is the Get Organized Month, Veganuary, and Poverty Consciousness Month, amongst different issues. Be sure to mirror that in your advertising and marketing campaigns!

  • January 1 – New Yr’s Day
  • January 1 – Polar Bear Plunge Day
  • January 2 – Day After New Yr’s Day
  • January 9 – Nationwide Clear Your Desk Day
  • January 22 – Lunar New Yr and Tet Eve in Vietnam
  • January 25 – Vasant Panchami in Hindu custom
  • January 29 – Nationwide Puzzle Day

💡 Advertising and marketing marketing campaign concept: Throughout the first weeks of January, most individuals are simply coming again to the workplace from holidays, sorting by means of the upcoming tasks, and returning to in depth marketing campaign planning. A advertising and marketing calendar makes an ideal alternative so that you can reconnect with all the staff and get on the identical web page as early on as January 9 over the Nationwide Clear Your Desk Day!


An example of using marketing calendar for a successful campaign on social media (Twitter) by Zach Covey by Zach Covey on Twitter

It’s the center of Q1, which implies that you must have your advertising and marketing objectives in place, and now could be the time to make use of your advertising and marketing calendar to plan some campaigns!

In February, we rejoice Black Historical past Month and Ethnic Equality Month.

  • February 1 – Abolition Of Slavery Day
  • February 2 – Groundhog Day
  • February 4 – World Most cancers Day
  • February 5 – Floating Lanterns Competition in Chinese language custom
  • February 5 – Maghi Purnima in Hindu custom
  • February 12 – Huge Recreation Sunday (Tremendous Bowl)
  • February 14 – Valentine’s Day
  • February 17 – Rio Carnival
  • February 21 – Mardi Gras
  • February 26 – BLM Day

💡 Advertising and marketing marketing campaign concept: February 23 is the Digital Studying Day which makes it an ideal alternative to attach together with your viewers over a webinar and assessment a few of the latest/least used options of the services or products your online business is providing. Don’t overlook to incorporate a Q&A session on the finish of your webinar – 92% of attendants depend on it!


Marketing calendar used to promote a Pi Day sale in March on social media (Facebook). 3 Days, 14 Products, 15% off

It’s time to take a brief break between the winter holidays and Easter and let your advertising and marketing groups catch their breath.

March is the Gender Equality Month and Worker Spirit Month.

  • March 1 – World Praise Day
  • March 7 – Purim in Jewish custom
  • March 8 – Worldwide Ladies’s Day
  • March 8 – Holi in Hindu custom
  • March 17 – Saint Patrick’s Day
  • March 21 – Twitter Day
  • March 23 – Begin of Ramadan in Muslim custom
  • March 25 – Earth Hour

💡 Advertising and marketing marketing campaign concept: March is the right month to let your prospects know you care about them past revenue. Daylight saving time continues to be very a lot a factor (sadly), so this could be a nice alternative so that you can remind your publication subscribers they’ll have an hour much less to sleep, get together, or work that evening. Within the U.S., DST falls on March 12, whereas in Europe, it begins on March 26 this yr – don’t overlook to phase your contacts right here!


April Fool's Day social media strategy by PayPal
An ideal instance of the April Idiot’s Day marketing campaign by PayPal

I hope your advertising and marketing calendar is prepared, for there are many alternatives for artistic advertising and marketing actions this April!

April doesn’t merely mark the start of Q2, but additionally, additionally it is Rejoice Range month, Earth month, and Multicultural Communication month!

Tip: Should you’re scuffling with the latter, having a world digital advertising and marketing calendar at hand will help you keep away from some embarrassing conversations 😉

  • April 1 – April Idiot’s Day
  • April 2 – World Autism Consciousness Day
  • April 4 – 404 Day
  • April 5 – Passover in Jewish custom
  • April 6 – Military Day in the US
  • April 7 – Stroll to Work Day
  • April 9 – Easter in Western Christianity
  • April 16 – Orthodox Easter
  • April 27 – World Design Day

💡 Advertising and marketing marketing campaign concept: April 4 is the 404 day within the digital neighborhood, so it’s an ideal alternative to face out from the group and jest round as a substitute of April Idiot’s Day. You don’t have to go tremendous techy with this marketing campaign – even a easy popup would do. However a small good-natured joke like this might put a smile in your web site guests’ faces and enhance your buyer retention charges somewhat.


May Public Service Recognition Week marketing campaign example by WSECU

I hope your advertising and marketing plan is prepared for the true spring to start! However Might is a lot greater than that!

In Might, we rejoice Higher Sleep, Kindness to Animals, Clear Air, and a lot extra!

  • Might 1 – Might Day
  • Might 1 – Early Might Financial institution Vacation in the UK
  • Might 3 – Equal Pay Day
  • Might 4 – Star Wars Day
  • Might 5 –Buddha Purnima in Buddhist custom
  • Might 7 –World Laughter Day
  • Might 14 – Mom’s Day
  • Might 22 – Bitcoin Pizza Day
  • Might 29 – Memorial Day in the US
  • Might 29 – Spring Financial institution Vacation in the UK

💡 Advertising and marketing marketing campaign concept: Present some like to your night-shift live-chat operators, buyer success specialists, in addition to prospects who could also be somewhat too near the graveyard shift on Nationwide Night time Shift Employee’s Day on Might 10. In any case, worker engagement and satisfaction are just as important for a profitable enterprise as ROI and direct income!


June is the right time to revisit your content material advertising and marketing calendar, take a tough have a look at your advertising and marketing campaigns’ efficiency, and tweak issues up somewhat for those who’re lower than velocity.

June is, after all, the Satisfaction Month, however it’s additionally devoted to Kids’s Consciousness and Efficient Communication, amongst different essential causes.

  • June 1 – Worldwide Kids’s Day
  • June 5 – World Setting Day
  • June 5 – June Financial institution Vacation in the UK
  • June 8 – Nationwide Greatest Mates’ Day
  • June 14 – Flag Day in the US
  • June 18 – Father’s Day
  • June 19 – Juneteenth
  • June 28 – Eid Al-Adha in Muslim custom
  • June 30 – Social Media Day

💡 Advertising and marketing marketing campaign concept: June 21 is Worldwide Day Of Yoga, that comes with loads of advertising and marketing and branding alternatives! You can begin by having a web-based or in-house observe on your staff. But additionally, so long as your area of interest permits, this could be a excellent likelihood to supply reductions and promotions for a few of your merchandise (like scented candles, yoga mats and blocks, pilates gear, or on-line courses, workshops, and licensed teaching applications!)


World Chocolate Day marketing campaign on YouTube devoted to staff members and college students of Imaginative and prescient Faculty

Q3 could be the slowest season for some entrepreneurs, however it solely means it’s an ideal alternative so that you can spend somewhat further time reconnecting together with your target market, getting shut together with your staff members from completely different advertising and marketing departments, and refocusing on your online business goals.

  • July 1 – Canada Day
  • July 4 – Independence Day in the US
  • July 7 – World Chocolate Day
  • July 9 – Style Day
  • July 18 – Islamic New Yr

💡 Advertising and marketing marketing campaign concept: In 2023, the Islamic New Yr, additionally referred to as the Arabic or Hijrī New Yr will likely be celebrated on July 18. We’ll allow you to determine whether or not congratulations are so as, however it will be a well mannered contact to be extra conscious in your advertising and marketing communications to this group of recipients throughout the next month of the Muharram.


Strive revisiting your advertising and marketing finances, analyzing precious buyer knowledge, publishing weblog posts, and investing in SEO throughout the still-kinda-slow month of August.

August is Again to College Month and Household Enjoyable Month.

  • August 6 – Cycle to Work Day
  • August 8 – Digital Nomad Day
  • August 8 – Worldwide Cat Day
  • August 12 – Storage Sale Day
  • August 26 – Ladies’s Equality Day
  • August 28 – Late Summer time Financial institution Vacation in the UK
  • August 30 – Ullambana in Buddhist custom


Attempt to give attention to social-oriented actions in addition to typical advertising and marketing tasks this month.

September is often recognized because the Month of Giving or the Volunteers’ month, so it’s the right time to give attention to doing good collectively together with your advertising and marketing staff members.

  • September 4 – Labor Day in the US
  • September 5 – Worldwide Day of Charity
  • September 6 – International Expertise Acquisition Day
  • September 10 – Grandparents’ Day
  • September 13 – Worldwide Programmers’ Day
  • September 18 – International Firm Tradition Day
  • September 22 – World Automobile-Free Day

💡 Advertising and marketing marketing campaign concept: firm is aware of how essential it’s to face behind a devoted trigger and provides again to its neighborhood. Recycle Consciousness Week begins on August 19, and it may be a wonderful alternative so that you can actively be part of your native recycling initiatives as a company, but additionally to remind your prospects that they’ll make a distinction, too! And, maybe, now could be the great time to remind them how sustainable your packaging is 😉


October is D-Day for entrepreneurs. The staff members accountable for Black Friday and vacation gross sales are lining up their advertising and marketing actions for crucial quarter of the yr. And there’s nothing that helps you stick with your advertising and marketing plan higher than an annual calendar.

In October, we commemorate LGBTQ+ Historical past, Truthful Commerce, Emotional Wellness, plenty of different events.

  • October 1 – Worldwide Espresso Day
  • October 5 – World Instructor’s Day
  • October 6 – Inbox Zero Day
  • October 9 – Canadian Thanksgiving
  • October 15 – World College students’ Day
  • October 22 – Worldwide Caps Lock Day
  • October 30 – October Financial institution Vacation in the UK
  • October 31 – Halloween

💡 Advertising and marketing marketing campaign concept: You’re possible already working in your Halloween and Thanksgiving campaigns at this level, so our recommendation right here is to take issues gradual and permit your self and your prospects to unwind somewhat. Select one of many holidays that received’t push merchandise however will merely make your day somewhat lighter, equivalent to International Cat Day on October 16.


A great example of November content marketing campaign by Storyful on social media (Twitter)

You’ve simply completed your Halloween marketing campaign, however your advertising and marketing content material advertising and marketing calendar template appears to be like fuller than ever? It’s as a result of November is, by far, the busiest month for entrepreneurs!

And it’s not simply Movember, my pals. In November, we additionally acknowledge all of the small companies and Indian Heritage.

  • November 1 – All Saints’ Day
  • November 2 – Day of the Useless
  • November 5 – Zero Tasking Day
  • November 8 – Yi Peng Lantern Competition in Thai custom
  • November 12 – Diwali in Hindu custom
  • November 23 – American Thanksgiving
  • November 24 – Black Friday
  • November 27 – Cyber Monday

💡 Advertising and marketing marketing campaign concept: November 20 is Nationwide Video games & Puzzles Day and in addition Monday throughout crucial advertising and marketing week of the yr. Gamify your BFCM provides, ship out riddles that may result in promo codes and secret provides, and go all in. Now could be the time!


December is probably the most fantastic time of the yr, the Month of Giving, and the Common Human Rights Month.

But additionally, it’s the time once we analyze all our advertising and marketing efforts this yr and make plans for the longer term.

  • December 1 – World AIDS Day
  • December 7 – Begin of Hanukkah in Jewish custom
  • December 14 – Nationwide Free Delivery Day
  • December 15 – Ugly Sweater Day
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 26 – Boxing Day
  • December 27 – Kwanzaa
  • December 31 – New Yr’s Eve

💡 Advertising and marketing marketing campaign concept: Between all the standard December holidays like Ugly Sweater Day, Santa’s Checklist Day, and Gingerbread Adorning Day, it’s very simple to lose the principle purpose of the vacation season: giving. So as a substitute, we encourage you to give attention to what issues and take part throughout Worldwide Volunteer Day on December 5 to make our world somewhat bit higher – as a staff, as an organization, and as a model!

Global Marketer's Calendar 2023 cover

830+ events to impress your prospects and join together with your staff

Now could be the right time to get your personal free copy of our brand-new advertising and marketing calendar!


How advertising and marketing calendar templates work

I hope by now you’re persuaded that advertising and marketing calendars ought to be a necessary and integral a part of your advertising and marketing technique. And, in all probability, you might be questioning the right way to get the last word advertising and marketing calendar that may do all of the give you the results you want.

So let’s speak about calendar planning somewhat. In any case, it’s not sufficient to have holidays specified by entrance of you – it’s what you select to create round them that counts.

Effectively, whereas there are many templates so that you can assign your entire advertising and marketing tasks to, cease for a second and ask your self this: what do I need to obtain by making a advertising and marketing calendar?

In any case, social media advertising and marketing managers, EB specialists, and content material entrepreneurs – all can profit from having an annual overview of probably the most vital holidays at hand.

Then how come there isn’t a single works-hundred-percent-of-a-time advertising and marketing calendar template?

And I inform you why by utilizing one of the vital dead-bit (but nonetheless very true) advertising and marketing catchphrases of all instances: as a result of every case is completely different.

There are just too many variables to trace!

  • business
  • area of interest
  • geography
  • traditions
  • faith
  • product

These are on the high of the demographic iceberg you’d want to beat for those who tried to create a one-size-fits-all advertising and marketing calendar. Therefore, there are various completely different ones as a substitute.

Forms of completely different advertising and marketing calendars

Let’s rapidly assessment the most well-liked calendars you’ve in all probability browsed on-line already.

Annual advertising and marketing calendar template

Fundamental annual calendars and planners present a strong overview of your objectives and achievements for the entire yr.

They’re significantly common in the beginning and the top of the yr, however you received’t actually really feel like coming again to your annual planner each on occasion to see whether or not you’re heading in the right direction or not.

Advertising and marketing managers use them to set objectives for different staff members and observe outcomes. However most of your work will likely be completed elsewhere.

Content material advertising and marketing calendar template

Equally to undertaking administration advertising and marketing calendars, content material templates make it easier to map out the technique long-term and observe it alongside the way in which.

You don’t must restrict your self with a particular timeframe right here, as your content material advertising and marketing plan calendar may be each day, weekly, month-to-month, or quarterly.

This calendar template is ideal for aligning your content material staff with different advertising and marketing staff members for devoted campaigns or occasions.

Editorial calendar template

Editorial calendar template spreadsheets by HubSpot

Editorial advertising and marketing calendar is a distinct segment model of the content material planner however is somewhat bit strong.

If the earlier calendar template primarily supplied the undertaking overview and assigned roles to every activity, the editorial planner explains how’s and why’s as effectively.

Making a advertising and marketing calendar like that is usually tough and time-consuming, however it offers you with a wonderful perception into the enterprise technique behind all of your advertising and marketing actions.

Social media advertising and marketing calendar template

That is the most well-liked sort of promoting calendars. In any case, social media is one of the best ways for a model to attach with its target market and use the entire events highlighted inside.

You need to use your social media advertising and marketing calendar to observe the essential dates or to jot down down your campaigns – both method, it’s an irreplaceable assist in enterprise profile administration lately.

The place to get a advertising and marketing calendar template

Earlier than I inform you to obtain one of the best free vacation advertising and marketing calendar of all time, let’s see what different choices you might have right here.

Use Apple, Mac, or Google Calendar

Holiday marketing calendar presented in MacOS built-in calendar tool

Personally, I discover this type of event-tracking somewhat intrusive, however it does appear to work effectively for many individuals.

By including all the vacations straight to your work calendar, you’ll be able to relaxation assured you’ll them at hand wherever you go always.

It’s simple to arrange, seamless to combine, and you’ll even share it with others, so there’s a social factor to that as effectively.

By the way in which, you’ll be able to add our 830+ events for vacation advertising and marketing campaigns straight to your Google or Apple calendars by downloading this ISC file! (Simply click on on it as soon as it’s downloaded and it ought to be added robotically.)

Strive the advertising and marketing calendar template accessible in Google Sheets

Google sheets marketing calendar template
You may entry the calendar (in addition to many different useful templates) at any time here.

Google does a extremely good job on the subject of minimalist premade templates.

After all, their advertising and marketing calendar template doesn’t characteristic any world holidays (you might need so as to add these your self for those who want them).

But, for those who’re merely in search of a robust marketing campaign planner – that is the right resolution!

Depend on a web-based advertising and marketing calendar software

Marketing calendar template by
Advertising and marketing calendar template by

Should you’re a fan of all issues digital, you’re in luck! As a result of these days, there are tons of devoted advertising and marketing calendar apps and templates you’ll be able to edit in actual time. Take this instance, as an illustration.

It’s glossy, fashionable, easy-to-navigate… Extra importantly, it permits you to synchronize all of your actions together with your staff – what’s extra to want for?

Effectively, there’s one factor. It doesn’t come pre-filled. Because of this you’ll have to manually choose significant dates to construct your campaigns and occasions round.

So, equally to the Google Sheets template, it’s extra of a planner fairly than a calendar.

Which brings us ahead.

Obtain International Marketer’s Calendar ’23

You received’t discover a extra detailed calendar on-line. It’s not simply bragging.

As a result of the International Marketer’s Calendar is every thing you can’ve dreamed of and extra! I’m taking:

  • 830+ world and various advertising and marketing alternatives
  • pre-filled month-to-month and quarterly spreads with marketing campaign examples
  • professional suggestions and recommendation on the right way to excel at advertising and marketing in 2023
  • and ISC file to attach the vacations immediately together with your work calendar
  • semi pre-filled advertising and marketing marketing campaign planner that will help you save time
  • the model is supported each in PDF and print codecs, so you’ll be able to go between digital and analog as your coronary heart pleases

With this advertising and marketing calendar software at your service – you’ll be unstoppable this yr!

So, what are you ready for?