Survey success: How I elevated my response price by 116% and you may too!

Table of Contents

By Chris Vasquez April 7, 2023

Probably the greatest issues about having an viewers in e-mail is how simple it may be to get suggestions. Folks have the expectation that e-mail is a two approach avenue and I’ll routinely get people replying to my newsletters once they learn one thing fascinating (or once I mess one thing up!).

It’s no shock that many individuals survey their viewers to study extra about them, what they like and dislike, and how one can higher serve them. Heck, we survey our personal viewers – you might have gotten a kind of survey emails from us up to now.

One of many questions I all the time ask earlier than sending a survey is, “how can we make it as simple as attainable for somebody to reply to this survey?” Just lately, I ran an experiment that utterly blew me away and doubled the response price to my survey.

Up to now I’d ship some of these survey emails with a hyperlink or button that took folks to the survey.

Right here’s an instance of 1:

I had the speculation that if we let folks reply the primary query of a survey immediately from the e-mail extra folks would find yourself submitting the survey. I believed this is able to occur for 2 causes:

1 – Letting folks reply the primary query creates momentum and buy-in. They’ve already seen some progress on the survey so the concept of ending it doesn’t seem to be such a big carry.

2 – “Take the survey” buttons or hyperlinks suggest a stage of effort that’s off placing.

To check this, I arrange a easy Typeform survey which was integrated with my AWeber account and embedded the solutions to the primary query (it needs to be a number of selection for this to work) as links in my email.

When a reader clicked on one of many hyperlinks, they have been directed to the survey with their reply chosen. I examined this in opposition to the identical e-mail with a button linking to the survey.

Right here’s what my e-mail regarded like:

The outcomes that blew my thoughts

Let’s break this down and see if my speculation was appropriate.

✅ If we let folks reply the primary query of a survey immediately from the e-mail extra folks would find yourself submitting the survey

This one is fairly easy. We had a considerably increased completion price.

✅ Embedding Solutions Creates a Feeling of Momentum

I can’t say for sure, however I consider that is occurring. People hit the survey on the internet having already made progress, so they don’t seem to be “beginning” the survey, they’re persevering with it.

⛔ “Take the Survey” Buttons Suggest Too A lot Effort

I used to be unsuitable right here. I noticed an equal quantity of individuals click on by way of to take the survey, so it doesn’t seem that folks anticipated the survey to be a heavier carry to the purpose that they didn’t click on by way of to start out the survey.