Promoting Digital Music On-line: Platforms, Ideas, and Methods

As soon as upon a time, pursuing music was the stuff of pipe goals. Transferring to L.A. to hit it huge, signing a document deal, and perhaps—with lottery-ticket odds—hanging it huge as a pop star.

However is that obligatory anymore? Immediately’s digital music atmosphere has a significant profit for artists of any kind: you could find distribution nearly wherever.

Do you make Norwegian demise steel? In case you have a prepared buyer in New Zealand, you may promote them your album with a click on.

Nevertheless, one problem stays. You’ll nonetheless want to seek out the place the music lovers are, even when there are over 82 million people paying for music streaming companies. Listed below are some ideas for chopping out the intermediary and promoting your music on-line:

Tips on how to promote music on-line

Individuals used to maneuver to the large metropolis to land a document deal for one motive: there was nowhere else to go.

You couldn’t document and print your personal vinyl album or CD, in spite of everything.

However music has modified. Solely 9% of all music sold in 2022 got here within the type of bodily albums. As of late, vinyl and CDs are collector’s objects—with the majority of music coming in streaming kind:

Graph showing paid music streaming subscriptions over time

Meaning you can attain your dream—you simply must determine the place your digital dwelling shall be. Listed below are just a few frequent choices:

  • Bandcamp
  • Soundcloud
  • Spotify
  • Airbit
  • BeatStars
  • YouTube
  • Your personal web site

Your key choice: to platform or to not platform?

Should you promote music by yourself web site, you gained’t should pay exorbitant charges. However when you use a platform like Bandcamp (which costs 15% in your gross sales) or Soundcloud, you’ll get extra publicity and distribution. 

You can too attempt a hybrid strategy: construct on a platform with the final word aim of growing a following that’s 100% yours.

Construct your on-line music presence

A musician doesn’t at all times want a full web site. However when you’re anxious about how huge a chunk the platforms can take out of your revenue, you might contemplate a 3rd possibility, like utilizing landing pages to promote your music on-line.

Doing so means you may as well construct an e-mail listing and talk along with your viewers as you make new gross sales. New album to drop? Think about how rather more engagement it’ll get when you may ship it to each fan who’s come your means.

Within the case of AWeber, there’s even a function known as “auto publication.” This robotically triggers when you tie it to an RSS feed, and can immediately inform your viewers a few new music launch (no legwork required.)

Upon getting the programs in place—and sufficient followers watching for brand spanking new releases—you may distribute your personal music and make gross sales with just some clicks. 

No document firm contract required.

Takeaways for promoting music on-line within the digital age

Promoting music on-line requires various clicks of labor, in fact.

You’ll should put the programs in place and appeal to a following if you wish to make critical cash.

However that doesn’t imply the method needs to be sophisticated. Let’s take a look at a few of the takeaways and techniques you can begin incorporating straight away:

1 – Add music to an present touchdown web page 

At any time when somebody lands in your web site, you need them to get a pattern of the products. 

This entices them to stay round. In the event that they like what it’s a must to supply, they’re extra seemingly to enroll in updates. 

So add music to an present touchdown web page by utilizing our instrument at AWeber, and also you’ll create a much more engaging internet presence for potential followers.

2 – Contemplate promoting music programs 

Going from zero followers to a well-known, profitable digital artist isn’t a straightforward journey. Nevertheless it doesn’t imply it’s a must to take a part-time job exterior of the biz to complement your revenue, both. 

You may sell online music courses to pay the payments when you’re recording your albums and singles—all whereas conserving your expertise sharp.

And there’s extra excellent news: you should utilize AWeber to signal folks up in your publication. Because of this as you construct up a following in your helpful music ideas, you’re concurrently constructing a possible viewers in your subsequent launch.

3 – Join your publication neighborhood to music-relevant apps 

Connecting the e-mail service supplier you utilize with music-relevant apps means you may simply hyperlink up your favourite high-exposure music platforms to seize potential followers (and presumably drive gross sales, too.) 

For instance, the AWeber integration permits you to join your publication to platforms like BeatStars, Gumroad, Sellfy, Evenium, or Airbit so you may simply get your music (and tickets to reveals!) in entrance of publication subscribers. 

Making headway within the business—with out a contract

Whenever you construct your personal digital presence, you don’t want a document contract to generate profits from music. The times of delivery CDs out or signing with music labels have had their heyday, however now artists personal extra of their unique work.

Are you prepared to begin constructing an viewers in your newest launch, or start incomes cash due to a ardour for music? Begin your personal model of a document label by adding your music to an AWeber landing page, seize extra of your viewers, and begin turning your music into your revenue.