Marketing campaign Monitor’s 12 months in Overview

2022, one other eventful yr. We navigated our means by new challenges and new advertising and marketing developments that proceed to maintain us on our toes. However with all this “new,” we nonetheless made positive we developed our methods to face out and join with our viewers.

This yr has introduced a renewed give attention to nurturing current buyer relationships, by establishing belief, creating lasting impressions and offering worth, all within the pursuit of true connection. We consider that connecting with our prospects is how we measure success – so this development, for us, is one that may go nicely into 2023 and past.

We’re proud to say our platform and our prospects have conquered this new panorama to efficiently join and convert audiences like by no means earlier than. However, earlier than we shut out on a fruitful 2022, let’s take a second to look again and acknowledge the achievements and milestones we’ve achieved.

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Collectively, we made an impression

This yr, Marketing campaign Monitor prospects used our platform to ship extra emails than ever earlier than – 31,985,621,168 to be precise, that have been opened up in 248 nations internationally*. That’s some critical attain!

And, you designed 491,373 e-mail templates that made positive you stood out within the inbox.

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You embraced expertise and leveled up your e-mail advertising and marketing recreation

You harnessed the ability of e-mail, A/B testing 140,663 campaigns and establishing 41,382 automated journeys. Consider all the extra engagement and conversion you drove!

Our new product releases made it simpler so that you can create impactful campaigns

2022 featured a few of our most enjoyable releases up to now. We debuted 26 new options that targeted on providing you with a better, sooner and naturally easier method to create impactful campaigns that take your advertising and marketing to the following stage.

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Our greatest and most enjoyable launch for 2022 was the launch of Marketing campaign Monitor SMS – which is now out there to contracted prospects sending SMS to the USA, UK, Australia and Canada, with expanded availability coming in 2023 (watch this house)!

Our monumental SMS launch now provides our prospects entry to one of the crucial highly effective and efficient advertising and marketing channels, to allow them to join and convert like by no means earlier than:

  • The identical intuitive marketing campaign creation interface as e-mail, so that you’ll discover it straightforward to get your SMS campaigns up and operating quick.
  • Improve the velocity of return in your advertising and marketing funding by encouraging fast motionout of your subscribers.
  • Seamlessly seize SMS permissions so you possibly can develop your listing, enhance gross sales and drive urgency with extra contact factors.

However we didn’t cease there. Listed here are the a number of the different characteristic highlights:

Try all our product enhancements from 2022, right here: What’s New in Marketing campaign Monitor.

You’ll be able to depend on us

We supported you with a 99.51% supply price for all e-mail campaigns despatched. And with 99.98% app availability, your expertise was seamless with minimal interruptions.

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Our crew had your again each step of the best way

Once you wanted assist, you liked that we’ve got a devoted assist group, with actual technical experience – and we all know this as a result of 90% of you have been glad with how our group resolved your requests.

We preserve you forward of the curve with finest practices

We love creating content material to assist you in product finest observe and make it easier to navigate advertising and marketing trade shifts and developments. We look ahead to bringing you much more content material and connecting as a group by occasions in 2023, however for now let’s take a look at some highlights from 2022.

  • SMS Finest Practices Sources Hub: Our group has performed a ton of analysis on SMS finest practices (so that you don’t have to).
  • Email Academy: Preference Center best practices: We added a brand new on-line e-mail advertising and marketing course to our Email Academy household
  • Signals22: our digital relationship advertising and marketing occasion, hosted by CM Group, introduced you 30 shows over 4 days mapped to the 4 levels of relationship advertising and marketing – Purchase, Have interaction, Personalize and Retain. Watch the sessions on-demand.
  • Deliverability Q&A: We all know how vital deliverability is to you, so we sat down with our in-house deliverability knowledgeable, John Peters, that will help you maximize inbox placement and engagement throughout the busiest time of the yr.
  • We launched over 20 new trendy e-mail templates that make it easier to drive curiosity and engagement in your e-mail packages. Discover them beneath the ‘newest class’ within the e-mail builder.

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And collectively, we reached new heights

It’s due to our partnership with you that we obtained trade recognition. Listed here are a few awards we’re pleased with;

As part of the CM Group household, we’re extraordinarily proud and honored to be acknowledged as a 2022 TrustRadius Tech Cares recipient. This award is a real testomony to all the CM Group working in the direction of a extra inclusive and accountable enterprise.

CM Group was additionally chosen as one of many hottest marketing tech companies of 2022 by Enterprise Insider and “Best Overall MarTech Company” for the third consecutive yr by MarTech Breakthrough Awards.

Nevertheless it wouldn’t have been attainable with out you

We’re proud to be a accomplice who can develop alongside the altering advertising and marketing panorama and make it easier to seamlessly join along with your viewers, it doesn’t matter what challenges come up. Whether or not these adjustments are the best way we devour data, adjustments to laws and insurance policies, and even adjustments to advertising and marketing methods within the present financial local weather – we’re at all times able to adapt and pivot. Marketing campaign Monitor’s coming Client Tendencies Index will forecast a few of these adjustments anticipated all through 2023, so you possibly can confidently navigate the brand new yr (keep tuned for extra!).

Yearly, we will’t think about being extra impressed than we already are by the entrepreneurs who creatively use Marketing campaign Monitor to attach with their prospects. However right here we’re, wrapping up 2022, feeling much more impressed than ever. We are able to’t wait to see what the following yr brings – and we look ahead to being part of your journey in 2023.

*Utilizing Nation Codes because the measure ISO3166