E mail automation for rookies: See methods to get higher leads to much less time

By Sean Tinney March 28, 2023

Think about this: Your finest e-mail content material is delivered mechanically to your viewers on the good time. You don’t have to elevate a finger.

You watch income move into your checking account. Your small business grows. You optimize your automation. Extra income flows into your checking account every month.

Now, you’re saving hours and making more cash . . . and it’s computerized.

That’s the facility of e-mail automation.

Nonetheless, there’s one hurdle which regularly prevents individuals from utilizing automation –– the concern that it’ll be too tough to get began.

So, that can assist you get a greater grasp on e-mail automation, why it’s essential and the way it will help you get the unimaginable outcomes you need, right here’s a fast information to e-mail automation and methods to use it.

What’s e-mail automation?

Merely put, e-mail automation is a software that lets you arrange a collection of emails which can be despatched mechanically to subscribers based mostly on some type of set off. These triggers could be time based mostly or motion based mostly.

It runs on autopilot, creating connections and growing income whilst you work on different elements of your online business.

You may arrange a single collection automation — the place an individual subscribes to your listing and is mechanically despatched e-mail 1, then e-mail 2, then e-mail 3, and so forth. in a sequence.

Or you possibly can arrange a collection with action-based automation (I’ll clarify extra of this later).

The advantages of e-mail automation

There are lots of advantages to automating your e-mail advertising efforts, listed below are just a few of the highest advantages:

• Saves you time – an automatic e-mail marketing campaign can run for years and years
• Optimum ship instances – timing is all the things and you may arrange your automation to ship a simply the fitting time
• Extra related emails – automated emails could be despatched based mostly on habits, resulting in a extra related e-mail being despatched to the fitting individual
• Nurture leads – e-mail automation is ideal for getting a possible buyer warmed as much as your model by sending well timed, focused e-mail

Want extra of a cause to start out utilizing automation, simply check out these highly effective stats:

Forms of automated emails (with examples)

Now that you realize why automation is so essential, uncover how you should use it.

There are a ton of various kinds of automated emails sending choices that you should use for your online business. Let’s cowl among the most essential ones so you may get concepts in your subsequent collection.

Affirmation e-mail

Because the title suggests, a affirmation e-mail confirms together with your subscriber or buyer that you just both obtained their e-mail handle or their order.

Affirmation emails are essential as a result of they reassure your subscribers and prospects that their data was obtained. These emails ought to be quick and to the purpose. Save your extra elaborate copy in your welcome e-mail.

Instance

This affirmation e-mail from Commerce is ideal, they supply a abstract of their order. Plus they let prospects know that they’ll obtain one other e-mail as soon as their order has shipped.

Welcome e-mail

Automation set off: When somebody turns into a brand new buyer or e-mail subscriber 
When this ought to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your e-mail listing
Approximate time to arrange: quarter-hour

Participating individuals as quickly as they be a part of your listing is without doubt one of the most compelling the reason why you need to get began with automated emails. By sending a well-timed welcome e-mail, you possibly can start nurturing new leads the second they subscribe.

First impressions are lasting impressions, so it’s essential your preliminary welcome e-mail units the fitting tone with subscribers.

Listed below are some issues to incorporate in your welcome collection:

• Introduce your self and your organization. How will you remedy your subscribers’ wants?
• Let readers know what sorts of emails they will anticipate from you sooner or later.
• Inform readers how usually you’ll be emailing them.
• Share the place they will discover you on the internet (embrace social channels, web site, weblog, and so forth.)
• Give them useful and related weblog posts they will try.

Bonus: It can save you time establishing this pre-built welcome email series in your AWeber account.

Instance

Right here is the welcome e-mail theSkimm sends proper after you fill out their enroll type. It’s concise and to the purpose however units expectations and introduces theSkimm’s enjoyable and conversational writing tone.

Onboarding collection

Automation set off: When somebody turns into a brand new buyer or e-mail subscriber  
When this ought to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your e-mail listing
Approximate time to arrange: 1 hour

An onboarding collection is much like a welcome e-mail, the distinction is as an alternative of a single e-mail an onboarding collection has a number of emails

One of these automated e-mail collection is used to maintain new prospects engaged and to get them acclimated together with your model faster. It’s additionally used to maneuver prospects by the gross sales or advertising funnel.

Right here’s an instance of a method you possibly can construction your onboarding e-mail:

• E mail #1: Welcome E mail
• E mail #2: Share some academic assets or information about your organization
• E mail #3: Share a video or further value-driven content material
• E mail #4: Ask for suggestions
• E mail #5: Promote your paid content material, services or products

Instance

Whereas an onboarding collection will include a number of emails, this e-mail instance from the Intrepid information might simply be used as considered one of your first emails within the collection. They do an ideal job letting subscribers know what they’ll obtain in future emails.  Plus they supply 3 of their prime weblog posts, this can be a implausible method to offer subscribers with prime content material they will anticipate in future newsletters. 

Lead magnet e-mail

Automation set off: Present e-mail handle in trade for a lead magnet
When this ought to be despatched: Instantly after e-mail handle is supplied
Approximate time to arrange: quarter-hour

A lead magnet is a free merchandise, for instance an e book, unique video content material, a recipe, cheat sheet or something that has a perceived worth.

All these lead magnets are all the time fulfilled with automated e-mail sending.

Bonus: It can save you time establishing this pre-built lead magnet email series in your AWeber account.

Instance

I like this lead magnet e-mail from Fritzen Publishing. Like all lead magnet emails ought to do, they offer subscribers their free reward for signing up. However what’s actually sensible is the lead magnet is a pattern of Fritzen Publishing’s content material which they promote. And on this e-mail, they’ve hyperlinks to their Amazon and Etsy shops.

Motion-based e-mail automation

Automation set off: Based mostly on the precise motion you outline 
When this ought to be despatched: anytime
Approximate time to arrange: quarter-hour

One of these automation is distributed based mostly on particular interactions reminiscent of opening an e-mail or visiting a selected web page of your web site.

Motion-based automation can skyrocket engagement and gross sales. That’s as a result of you’ll be able to goal segments of your viewers with the precise content material they want. It’s a tremendous feeling when you possibly can put an answer proper within the arms of your subscribers.

Deserted cart e-mail

Automation set off: After somebody locations an merchandise of their on-line procuring cart however doesn’t full their order
When this ought to be despatched: inside 24 hours of abandoning a procuring cart
Time to arrange: half-hour

Deserted cart emails are despatched to prospects who’ve added merchandise to their procuring cart however left with out finishing the acquisition. 

These emails are an essential a part of e-mail automation as a result of they will help you get well misplaced gross sales and enhance income. The truth is, in keeping with Shopify, deserted cart emails will help enhance your gross sales by over 20%.

By reminding prospects of the merchandise they left behind and providing incentives, reminiscent of reductions or free transport, you possibly can encourage them to finish their buy and enhance your conversion charges.

Bonus: It can save you time establishing this pre-built cart abandonment email series in your AWeber account.

Instance

Re-engagement e-mail

Automation set off:  After a sure period of time subscriber doesn’t work together together with your emails
When this ought to be despatched: Really helpful to set off if buyer or subscriber hasn’t opened any e-mail after 6 months
Approximate time to arrange: quarter-hour

Re-engagement emails are despatched to subscribers who haven’t engaged together with your emails shortly (sometimes 6 – 12 months). 

By sending reengagement emails will help you win again inactive subscribers and enhance your open and click on charges. 

This portion of your viewers stopped opening your emails for a cause, so make certain your topic line is attention-grabbing. It ought to convey a way of urgency and relevance, and ideally embrace the subscriber’s title or different customized data. Listed below are just a few examples:

• We Miss You, John
• Are You Nonetheless There, John
• It’s Been Awhile – We Need You Again!
• We miss you! Right here’s 15% off your subsequent order

Instance

Right here’s an instance of a re-engagement e-mail we despatched to subscribers who haven’t opened our weekly e-newsletter in over 6 months:

Achievement or particular date

Automation set off:  A particular achievement or particular date
When this ought to be despatched: On the day or month of feat or particular date
Approximate time to arrange: 20 minutes

Particular date or achievement emails could be despatched to subscribers to have fun particular events, milestones, or achievements. 

By recognizing and celebrating essential occasions, reminiscent of birthdays, anniversaries, or milestones, you possibly can create a extra customized and interesting expertise in your subscribers, and enhance the probabilities of them staying loyal to your model.

Instance

An effective way to construct a stronger relationship together with your viewers is to acknowledge them on the anniversary date they signed up in your listing. This anniversary e-mail from Grammarly exhibits how a bit effort can go a great distance in making your subscribers really feel appreciated. 

Digital product success e-mail

Automation set off: Place an order for the digital product 
When this ought to be despatched: Instantly
Approximate time to arrange: half-hour

Do you’ve a ton of expertise and knowledge to share a few particular matter?

Are there questions your viewers asks that you end up answering time and time once more?

Contemplate turning that content material into a web based course or digital obtain. Then fulfill the order of that product by an e-mail. Arrange this automated e-mail to immediately be despatched the second a buyer locations their order.

Bonus: In search of a method to create a web based course or to show your content material right into a digital obtain? Sign up for teach:able and simply create your course or obtain.

Instance

Right here’s an instance from us, this e-mail consists of a few quick bullets letting individuals know what to anticipate and the way lengthy the video will take (and we included some homework). Plus we shut the e-mail with a possibility to enroll in a free account.

Auto e-newsletter – good for blogs, movies, Etsy store merchandise, and podcasts

Automation set off: Publish new content material, video, product, or podcast 
When this ought to be despatched: Each day, weekly, month-to-month, or the second you publish one thing new
Time to arrange: 10 minutes

What if I advised you sending a weekly e-newsletter can take you completely no time, zero? And you may get extra eyes in your weblog content material, YouTube movies, podcast playlist, Etsy store objects, plus extra.

You actually can get extra eyes in your content material with a e-newsletter marketing campaign with out having so as to add one other activity to your to-do listing. 

AWeber has an automation (we name it Auto E-newsletter) with an choice that may mechanically ship an e-mail to your subscribers when there’s new content material to share (here’s the step-by-step instructions to setting up this automation). 

Right here’s the way it works:

Instance

Right here’s an instance of an mechanically generated e-mail from AJ Hoge of Easy English. He arrange his automation to drag in any new movies from YouTube and has it triggered each Wednesday.

Associated: See how AJ Hoge doubled his views utilizing Auto E-newsletter in AWeber

The way to ship an automatic e-mail

To send an automated email you’ll have to create your emails and arrange the situations that may set off them to be despatched. This may embrace actions reminiscent of signing up for a e-newsletter, making a purchase order, or abandoning a cart. 

When you’ve set it up, the e-mail shall be despatched mechanically when the situations are met, saving you effort and time and guaranteeing a extra customized expertise in your subscribers. It’s that straightforward.

Right here’s a fast video exhibiting you ways fast and straightforward it’s to arrange an automatic e-mail in AWeber.

Begin with e-mail advertising automation at present

Automated emails are nice for constructing a relationship together with your viewers, driving engagement and growing conversions.

So let’s get began establishing your first marketing campaign. With AWeber, you’ll have all of the instruments it is advisable to create automated e-mail campaigns. That can assist you get began shortly, we’ve even prebuilt automated e-mail campaigns for you. Check out these pre-written campaigns, they’ll assist prevent a ton of time.

Go to the Campaign Marketplace