Content material Advertising and marketing Instruments for Profitable Teamwork
Just a few years in the past, individuals talked about making the office extra appropriate for everybody. Right now, given the altering position of the bodily workplace, the dialog has turned to the workspace.
A profitable workspace operates like a group, with constant communication, responsiveness, and suppleness. The challenges of working effectively in particular person roles and as a gaggle stay whether or not or not your content material crew works in the identical place.
This checklist of go-to instruments helps my crew’s writers and editors work properly throughout places and time zones.
1. Central, go-to guides and assets
Be sure that your crew members can shortly familiarize themselves together with your firm’s content material advertising and marketing technique and implementation steps so everyone works from the identical web page.
The documented guides and processes we share embody:
- Model voice and messaging
- Firm model guides and basic key phrase optimization, formatting, and different particulars
- Particular person model guides for content material ways
Devoted guides for every content material format guarantee everyone seems to be on the identical web page. We’ve got particular model guides for:
- Touchdown pages – documenting learn how to create a mixture of written and visible content material that converts.
- Weblog articles and visitor posts – detailing key phrase inclusion, heading tags, and content material construction.
- Electronic mail copy and newsletters – showcasing templates based mostly on objectives corresponding to pitches, content material distribution, and different promotional affords. (We use Omnisend to streamline our electronic mail messages and enhance open charges.)
These documented guides dwell in shared useful resource folders on Google Drive to make them accessible to everybody on the content material crew.
Dedicated process and style guides for each format keep #Content team members on the same page, says @Shane_Barker via @CMIContent. Click To Tweet
TIP: We use the Loom app to report brief movies addressing widespread errors and fixes. These movies can reinforce the areas the place your crew must pay extra consideration to your model guides.
2. Detailed job briefs
We write an in depth temporary for every job to keep up transparency and decrease the necessity for revisions.
This instance of a short crafted for a deliberate visitor publish contains three columns – particulars, description, and remarks by author (if wanted). The left column lists publish kind, title, whether or not the title has been reviewed by the chief editor, description prompt to the consumer, phrase depend, goal website, goal website pointers, and target market.
3. Undertaking administration by way of Teamline or ClickUp
To create a content material workflow, we combine Teamline with Slack. The undertaking administration instrument lets us streamline all duties and hold tabs on progress.
Teamline permits customers to create duties in undertaking channels, assign them to the “involved particular person,” add due dates, and add customized labels. We use customized labels to establish the duties’ precedence – medium, vital, pressing, and so on.
When working with freelancers, we use ClickUp to assign duties and observe progress. ClickUp contains a whole bunch of customizable options that assist me simplify my workflow and save time. And it retains freelance monitoring out of our inside Slack channels.
We create a separate card for every task. Then we are able to shortly transfer particular person job playing cards to lists corresponding to “assigned,” “for evaluate,” “accepted,” or “revealed.” That lets us hold observe of every task’s progress and higher decide its publication date.
It additionally lets us see which freelance assignments are on the accepted checklist so we all know which invoices have to be paid.
ClickUp additionally helps us plan, observe, and create a workflow for our content material advertising and marketing campaigns. This screenshot of the ClickUp interface reveals an inventory of duties separated by kind (points discovered, evaluate, and prepared). Assignee, due date (if assigned), stage (initiation, planning, execution), and precedence particulars additionally seem for every job.
4. An availability tracker built-in with a messaging instrument
Slack is a wonderful platform for crew communication. We added the Mesasix Time Tracker instrument to it, letting us see who has logged in, is on break, and is accessible for discussions.
With this info, we interrupt individuals in the midst of one thing vital. It could possibly enable you enhance worker satisfaction and, in flip, your crew’s effectivity.
The Mesasix integration additionally may also help observe general worker time to tell payroll processing by accounting.
Add the @Mesasix Time Tracker tool to @SlackHQ to track #ContentMarketing team availability, says @Shane_Barker via @CMIContent. Click To Tweet
5. Google Docs for straightforward collaboration
We use Google Docs to collaborate and work as a crew to create content material. A number of writers and editors can work on the identical doc concurrently. We will additionally hold tabs on who made which edits and when. If mandatory, we are able to restore older variations of the doc at any time.
Google Docs instrument enables you to automate a desk of contents, add feedback, and assign motion objects to the accountable occasion to make sure easy crew collaboration.
6. Communication instruments for messaging and assembly
Clear and easy communication amongst your content material crew members helps you preserve sturdy, lasting relationships in your group and with freelancers.
As I discussed, we use Slack to speak. We created separate channels for main firm bulletins, particular undertaking pointers, and writing ideas. This helps crew members shortly get the data they need, increase questions, and get quick suggestions.
After we get the crew collectively on Zoom (you would possibly use certainly one of these alternate video-conferencing tools), we report work-related conferences for future reference and for anybody who can’t make the assembly.
Establish transparent and smooth communication among your #content team members, says @Shane_Barker via @CMIContent. Click To Tweet
Get to work
Managing a content material crew has its challenges. However irrespective of the place they work, you may scale your content material advertising and marketing success with the fitting arsenal of instruments.
What instruments does your content material crew discover useful? What questions do you could have about choosing the proper instrument? Please share within the feedback.
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All instruments talked about are recognized by the writer. When you have a further instrument to counsel, please add it within the feedback.
This text is up to date from one initially revealed on July 8, 2020.