App Associate Tales: Reinventing the wheel, with chew

Shark Wheel is a Southern California wheel firm that’s actually reinventing the wheel. They’ve produced a brand new sort of a 540° sine wave-shaped wheel that outperforms the normal wheel in virtually each use – from skateboarding and curler skates via to baggage, forklift wheels and tractor tires.

The most recent breakthrough Shark Wheel has had is with its new farming wheel – the corporate  has signed a serious take care of Bridgestone-Firestone, the world’s largest tire manufacturer. After creating this new wheel with the assistance of presidency analysis funding, Shark Wheel is able to develop the concept additional along with Bridgestone-Firestone.

“Our agriculture wheel was truly funded by the US authorities in three grants via the Nationwide Science Basis,” says Zack Fleishman, Shark Wheel CEO. “It took effectively over 4 years of testing, failures and successes to lastly get the place we at the moment are – the best-in-industry wheel that saves farmers over $26,000 a 12 months.”

Shark Wheel’s key innovation is that, attributable to its dispersed construction, it doesn’t drive over the identical path, which minimizes trench digging.This enables farmers to save lots of money and time on tools failures and repairs, and doesn’t injury the fields it drives over like a standard tractor wheel does.

As the corporate has grown quickly and advanced from an R&D centered group to a gross sales and development based mostly firm, they’ve needed to reorganize and centralize their enterprise methods. This has included their accounting methods and the interconnected apps that handle their ecommerce, logistics and stock challenges – akin to  reconciling gross sales throughout a number of distributors. They selected Xero and ecommerce specialist Synder to do the job.

With over 250 SKUs and lots of of pallets of stock, Shark Wheel’s current accounting and stock methods didn’t present the required stage of element and couldn’t combine with the opposite platforms that they’d in use for ecommerce gross sales and logistics. 

This meant that their response charges had been sluggish, the system was too advanced and a considerable amount of information needed to be managed manually by the CFO.

Making a centralized supply of reality 

Zack was searching for options that would not solely mix and streamline the work throughout all of the totally different components of the enterprise, however automate wherever potential to extend efficiencies.

The answer Shark Wheel went with related their methods to Xero for accounting, and Synder for ecommerce and information administration, merging them right into a single supply of reality. As a substitute of getting a CFO and bookkeeper who’re manually attempting to have a look at totally different methods and determine issues out, the crew has one central dashboard that options all the information they want – all within the cloud, and accessible on-line, anytime and anyplace on this planet. 

“Synder connects like a spider internet to all the pieces that we have now in our ecosystem and collects information from all over the place – from our eBay gross sales to our web site’s gross sales – and pulls it into Xero. We even have 5 totally different web sites proper now on BigCommerce and we don’t should do something. It’s all automated,” says Zack.

This makes all the pieces prepared for fast reconciliation, matching the charges and gross sales to steadiness the books. Shark Wheel has reduce prices and elevated effectivity whereas making certain the accuracy of their studies. The discount of guide information entry alone has given employees extra time to concentrate on rising the enterprise.

“This integration opened up a lot time through the day. Now we have now extra time for gross sales, extra time to seek out new clients, and extra alternatives to deal with issues that actually matter,” says Zack.

“We’re excited to enter agriculture, the second largest {industry} on this planet. And now that we’ve received the accounting facet found out, we will purpose even greater.”

Synder is an ecommerce accounting answer offering seamless synchronization, detailed information administration, correct reporting and actionable enterprise insights for 4,500+ ecommerce and SaaS companies within the US, UK, Australia and Canada. 

Take a look at Synder on the Xero App Retailer here.