A Newbie’s Information to Squeeze Pages (Templates & Examples)

You may hearken to the article (narrated by an actual individual):

Are you sad with the variety of leads your organization’s web site is producing for you?

If driving site visitors isn’t the issue, then I’ve received unhealthy information for you – it’s your web site.

*dun dun duuuun*

Don’t fear, although. I’m not going to let you know to revamp it.

As an alternative, I counsel that you simply create a squeeze web page. After which drive site visitors to it, skipping your organization homepage.

Feeling barely hesitant?

Good; we’ll reply your questions and supply examples and templates as nicely.

Desk Of Contents

Need to skip one part or the opposite? Simply click on on one of many fast hyperlinks within the desk of contents above to leap proper to the half you’re most fascinated with.

Let’s start with some principle.

Editor’s notice

Editor’s notice: Do you know you may construct squeeze pages utilizing GetResponse Touchdown Web page Creator? Develop your viewers and maintain it engaged with the squeeze web page, electronic mail, and Fb adverts combo!

What’s a squeeze web page?

A squeeze web page is a touchdown web page designed to gather a customer’s contact data – often an electronic mail tackle.

Squeeze pages “squeeze” guests into changing into subscribers by pointing their focus to the signup type or the decision to motion button.

Whereas different sorts of touchdown pages could also be designed to generate click-throughs, video views, or another sorts of consumer interactions, this isn’t the case for squeeze pages.

They’re used completely to seize an electronic mail tackle and begin a dialog with a possible lead or prospect (ideally, this could all be a part of a rigorously deliberate advertising and marketing funnel).

Squeeze pages are generally known as signup pages or opt-in pages.

Some entrepreneurs additionally use the time period touchdown pages interchangeably with squeeze pages. 

Personally, I don’t suppose it’s the only option and contemplate squeeze pages to be a kind of touchdown web page, just like thank-you pages, click-through, or viral touchdown pages. You may be taught extra about this in our information, the place we’re exploring the ins and outs of touchdown pages.

Naturally, it’s possible you’ll disagree with this distinction.

To verify we’re on the identical web page, right here’s a squeeze web page instance, created by Sensible Insights.

Squeeze page example from Smart Insights.
Squeeze web page instance from Sensible Insights.

Squeeze web page vs homepage – just a few key variations

Why or when do you have to use a squeeze web page as a substitute of your homepage?  

The squeeze web page definition already hinted towards the correct reply.

Your homepage has a unique goal than a squeeze web page (usually, a minimum of).

It’s designed for a lot of sorts of customers and numerous objectives. There are extra components like a navigation bar, doubtlessly tons of hyperlinks, photographs, and perhaps even a number of calls-to-action (CTAs).

Even for those who do have a major CTA or perhaps a signup type within the above-the-fold a part of your web page, it’s most likely not optimized for capturing electronic mail addresses.

And all of those particular person components compete in your consumer’s consideration, whereas they’re testing your homepage.

Keep in mind the instance I shared above from Sensible Insights? Now, let’s check out their homepage.

Smart Insights' homepage.
Instance of a homepage.

You see instantly that there are lots of extra components competing in your consideration. That’s as a result of they select to speak about different issues there.

Parts just like the navbar, log-in or weblog hyperlinks, a number of CTA buttons, or the search bar might doubtlessly take away the eye from a signup type – if that they had one there.

However they didn’t place a signup type on their homepage. On goal.

As a result of that’s what they use squeeze pages for.

Bonus Useful resource: Need to construct squeeze pages that convert? Then seize this free information to discover ways to keep away from the commonest errors that kill conversions.

Squeeze pages are freed from extreme content material, hyperlinks, and some other components that might doubtlessly distract customers from the principle purpose – offering their electronic mail addresses.

That is crucial, particularly if you’re working paid advert campaigns to drive site visitors to your pages and you must watch out about your finances.

Earlier than digging deeper into the subject of squeeze pages, I’d like to notice that this distinction isn’t at all times as clear-cut as it could appear.

Typically firms design their homepages in order that they resemble a typical touchdown web page.

It’s often the case when the corporate’s nonetheless creating its product, or when its major purpose is to generate conversions and new registrations, like on this instance from Spotify.

Example of a squeeze page from Spotify.
An instance of a homepage that has an analogous purpose to a squeeze web page, i.e., lead era.

And, as at all times within the on-line advertising and marketing world, touchdown pages, homepages, and squeeze pages are available all shapes and varieties.

Find out how to create a squeeze web page (6 steps)

Now let’s have a look at all the weather your web page ought to embrace and greatest practices to comply with when creating high-converting squeeze pages.

1. Make a suggestion they will’t refuse

Crucial aspect of your squeeze web page is the provide.

What’s it that the consumer will get in trade for his or her contact particulars?

That is what we name a lead magnet or a signup incentive. A freebie that’s meant to persuade the potential subscriber to go away their electronic mail tackle.

Just a few examples you might need come throughout embrace content material gives reminiscent of ebooks, spreadsheets, and electronic mail programs.

Right here’s one squeeze web page instance the place the lead magnet is a hyperlink and demo video.

Example of a squeeze page with an option to watch demo videos.
Squeeze web page utilizing a hyperlink and a demo as a lead magnet.

There are various others, nevertheless, and it’s vital that you simply use the correct lead magnet in your target market and your marketing campaign.

To be taught extra about this, learn our weblog submit on lead magnets.

2. Start with a powerful headline

How long do you usually spend on a page before you decide to exit it or fill out the form?

Not much, that’s for sure.

Your headline has to seize that moment. Capture your user’s attention, spark interest, emphasize the value or pain points you’re helping with, and convince them to read more or go right to the form.

Take a look at this squeeze page example that stresses the value right from the start.

A lead magnet on a squeeze page.
Headline with a clear benefit for the audience on this signup page.

Bonus:

Want to generate more leads with your landing pages? Join our free email course:

Essential Landing Page Course


3. Write convincing copy

Writing copy that turns landing pages into conversion machines is both an art and a science.

Your supporting copy has to convince users that the offer is exactly what they need and it’s in their best interest to fill out the form right away.

Netflix homepage.
Reassuring copy that overcomes hesitation on Netflix’s homepage.

Other times you just need to emphasize the value and minimize the perceived risk. That’s what Netflix does on its homepage.

4. Use social proof

Marketing copy isn’t always sufficient. Sometimes users need to hear the voice of other customers or users to decide whether filling out the form is the right thing to do.

That’s where social proof comes into play.

Customer quotes, testimonials, and case studies can help you fulfill that need.

Consider this example from Ahrefs, where they’re showing YouTube comments about their blogging course.

Social proof on Ahrefs' page.
Example of how using social proof on your squeeze can help you increase your conversion rate.

5. Add trust and authority elements

Your offer sounds fine, the copy is convincing, and there are even some customer reviews on the page, but that’s still not enough for certain customers.

They want to see what other brands, companies, or people you’ve worked with said about you.

This is especially important if money is involved.

Transferwise authority elements aimed to improve their lead generation efforts.
Not exactly a squeeze page, but here’s how Transferwise is using FCA, Bloomberg, Financial  Times, and information about the number of their customers to help them minimize customer hesitation.

Here’s how Brian Dean uses authority elements to collect more email signups on his homepage, which is designed pretty much like a squeeze page.

Lead capture page example.
Lead capture page example featuring an industry-known influencer.

6. Cut down the deadweight

Since squeeze pages are meant to convert as many website visitors into email subscribers, it’s only natural that everything you place on that page should point towards the primary goal.

At the same time, everything that could potentially distract your users from leaving their email address should either be removed or placed somewhere where it’s not going to collide with your primary goal.

What kind of elements do I have in mind?

Think of all the extra links that you have. Your resources, blog, social media, careers page, contact us page, etc. All of these are useful links, but not in that particular moment.

The same goes for all the other content or products you may want to promote along with your lead magnet. If they’re not essential, keep them for later, and consider showing them on the thank you page instead.

You’ll have to approach this individually. See what’s critical for your audience and make a decision yourself.

As an inspiration, consider this squeeze page example from BigCommerce.

Notice that they’ve skipped the navbar or any other irrelevant links here?

Dedicated landing page.
Slightly long lead capture page using social proof and authority elements effectively.

As you can see, there are a number of elements and best practices that most high-converting landing pages include.

You can learn more about them in our post on the anatomy of a landing page, written by Pam Neely.

Squeeze page templates

Now that you know how to make squeeze pages, I’d like to provide you with some more inspiration.

Below you’ll find squeeze page templates that are ready to use in GetResponse.

As you’ll see, they’ve been prepared to fit several different industries, but you can adjust them easily to fit any other vertical, too.

Want to give it a try? Go ahead and sign up for a free account to access these templates right away.

Fitness coaches

A landing page template for fitness coaches.

Online coaches

Example of a landing page template for online coaches.
Example of a landing page template for online courses.

Real estate

A squeeze page template for real estate.

Read more: Best real estate marketing tools

Non-profit organization

Non-profit landing page template.

Professional services

Professional services optin page template.

Promoting an ebook

Squeeze page template for ebook promotion.

Do squeeze pages work?

It’s time to talk a bit about numbers. In order to know whether your squeeze page is truly effective, you need to know its conversion rate.

According to the data we’ve collected in our Email Marketing Benchmarks report, landing pages across all industries get an average conversion rate of 17.15{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}.

Keep in mind that conversion rates tend to vary between industries. For example, Nonprofits saw a conversion rate of 31.08{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}, while Financial Services observed a conversion rate of 10.89{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}. 

You can see the full breakdown in the table below.

Average landing page conversion rates across different industries. Data from Email Marketing Benchmarks 2022.

Average landing page conversion rates across different industries. Data from the 2022 Email Marketing Benchmarks report.

What’s also important is that many different factors can affect your squeeze page conversion rates.

Things like:

  • traffic source (e.g., organic vs. paid)
  • design and placement of your call to action button
  • size and type of audience you’re targeting
  • number of form fields inside of your web form
  • type of email address you’re asking for (business domain vs. freemail)
  • what market you’re in (e.g., level of competition or legal constraints like GDPR)
Landing page elements conversion rates.

To give you an idea of how significant those can be, here’s what we’ve seen in one of our recent campaigns. We’ve developed an ebook and placed it on a squeeze page that was then localized (this mostly came down to translating the page and ad copy) and promoted on several different markets. 

Although we used the same marketing tactics across all our marketers, the conversion rates ranged between 25.46{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} and 65.67{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}.

Here’s what the page looked like for our English and Spanish-speaking audiences.

Squeeze page example we've used for one our campaigns.
Squeeze page example we’ve used for one of our campaigns. Here’s the version prepared for our English-speaking audience.
Second variant of a squeeze page example we've used for one our campaigns.
The second variant of a squeeze page example we’ve used for one of our campaigns. Here’s the version prepared for our Spanish-speaking audience.

List of tools that’ll help you create squeeze pages

You’ve learned why squeeze pages are important, and the best practice should follow to design them.

Now it’s time to look at the how part of creating the best squeeze pages. Here are some tools that’ll help you with the process.

Squeeze page builder

GetResponse offers a set of solutions that’ll help you build and promote your squeeze pages with ease.

Here are the main ones:

Landing Page Creator is a squeeze page builder that lets you create landing pages both from scratch or using one of many mobile-responsive templates.

Packed with 5,000 free Shutterstock images, an intuitive drag-and-drop editor, and built-in A/B testing capabilities, it’s got pretty much everything you’ll need to design an effective opt-in page.

Here’s what it looks like in action:

Our sales funnel software lets you run your entire lead generation campaign using just a single dashboard.

By combining elements like the funnel creator, Facebook and Instagram ads, autoresponder sequences, social ads creator, and more – it helps you drive traffic and build your email list fast.

You can learn more from our post on lead funnels.

Try all advanced features for 30 days by signing up for a Free-Forever plan with GetResponse!

Tracking and conversion optimization tools

GetResponse squeeze page builder comes with built-in analytical reports that keep you informed about the number of people who visited your page and how many of them signed up to the list.

If you’d like to gather more analytical data, you can use:

  • Google Campaign URL Builder so as to add marketing campaign parameters to URLs to trace customized campaigns in Google Analytics.
  • Google Analytics to be taught extra about the place individuals are visiting your squeeze web page from and the way they’re behaving
  • Google Tag Manager so as to add different monitoring codes or monitor occasions, e.g., when somebody clicks on a selected hyperlink, interacts together with your content material, or scrolls to a sure a part of your web page
  • CrazyEgg to create heatmaps and file consumer periods to be taught extra about their conduct
  • Facebook Pixel to drive extra gross sales, e.g., by exhibiting them to those that visited your web site however haven’t transformed

Editor’s notice: Including all these components is super-easy for those who’re utilizing GetResponse Touchdown Web page Creator. And because of the GetResponse Fb Adverts integration, the Fb pixel is mechanically added to all of the pages you construct within the platform.

Artistic and design instruments

Final however not least, you’ll additionally want to have the ability to design your lead magnets and perhaps extra belongings in your squeeze pages.

Listed here are a number of instruments that’ll enable you alongside the best way:

  • Visme and Venngage – they’ll enable you create ebooks, infographics, and different downloadable content material it’s possible you’ll wish to promote in your squeeze web page
  • Coolors – with this instrument, you may rapidly generate colour palettes you need to use all through your pages and all of the content material codecs
  • Unsplash and Pexels – two of my favourite websites containing royalty-free inventory photographs.
  • Squoosh – wish to make your squeeze pages quicker and lead magnets lighter? Squoosh is the instrument we use to make our content material consumer and Search engine optimisation-friendly.

Able to create your first squeeze web page?

Now that the fundamentals, you need to be totally outfitted and able to create epic squeeze pages that’ll enable you generate tons of latest leads.

Now, needless to say you not often hit the house run in your first try.

That’s why if you’ve efficiently launched your first squeeze web page, ensure to take a look at these extra superior supplies:

Join a Free-Endlessly plan with GetResponse and create a top-notch web page immediately.