78 website positioning Statistics for 2023

Article stats
  • Month-to-month site visitors 537

  • Linking web sites 1,721

  • Tweets 172

Knowledge from Content material Explorer

Reveals what number of totally different web sites are linking to this piece of content material. As a basic rule, the extra web sites hyperlink to you, the upper you rank in Google.

Are you interested by the state of website positioning in 2023? Then look no additional.

We’ve curated, vetted, and categorized a listing of up-to-date stats beneath.

Click on to leap to a class or preserve studying for our prime website positioning statistics.

These are probably the most attention-grabbing website positioning stats we predict you need to know:

  1. 68{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of on-line experiences start with a search engine. (BrightEdge)
  2. 0.63{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of Google searchers click on on outcomes from the second web page. (Backlinko)
  3. 53.3{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of all web site site visitors comes from natural search. (BrightEdge)
  4. 92.96{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of world site visitors comes from Google Search, Google Pictures, and Google Maps. (SparkToro)
  5. website positioning drives 1,000{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}+ extra site visitors than natural social media. (BrightEdge)
  6. 60{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of entrepreneurs say that inbound (website positioning, weblog content material, and many others.) is their highest high quality supply of leads. (HubSpot)
  7. website positioning leads have a 14.6{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} shut price. (HubSpot)

These stats about rating on Google could shock you.

  1. 90.63{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of pages get no natural search site visitors from Google. (Ahrefs)
  2. 90.63{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of pages get no organic search traffic from Google
  3. The highest-ranking web page will get probably the most search site visitors solely 49{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of the time. (Ahrefs)
  4. Solely 5.7{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of pages will rank within the prime 10 search outcomes inside a yr of publication. (Ahrefs)
  5. 7.4{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of top-ranking pages don’t have a title tag. (Ahrefs)
  6. 7.4{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of top-ranking pages don't have a title tag
  7. Google rewrites title tags 33.4{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of the time. (Ahrefs)
  8. Google is now 33{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} extra prone to rewrite title tags. (Ahrefs)
  9. When Google ignores the title tag, it makes use of the H1 tag 50.76{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of the time as a substitute. (Ahrefs)
  10. Google is 57{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} extra prone to rewrite title tags which might be too lengthy. (Ahrefs)
  11. 25.02{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of top-ranking pages don’t have meta descriptions. (Ahrefs)
  12. 40.61{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of pages have meta descriptions that truncate. (Ahrefs)
  13. Google exhibits meta descriptions in search outcomes solely 37.22{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of the time. That rises to 40.35{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} for fat-head key phrases and drops to 34.38{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} for long-tails. (Ahrefs)
  14. Google more likely to rewrite meta descriptions for long-tail than fat-head keywords
  15. The common top-ranking web page additionally ranks within the prime 10 search outcomes for practically 1,000 different related key phrases. (Ahrefs)
  16. The common web page within the prime 10 is 2+ years previous. (Ahrefs)
  17. 33{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of internet sites cross the Core Net Vitals threshold. (Ahrefs)

Google says that backlinks are one in all its prime three rating elements. Take a look at these link-related stats.

  1. 66.31{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of pages haven’t any backlinks. (Ahrefs)
  2. Most top-ranking pages get “adopted” backlinks from new web sites at a tempo of +5{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}-14.5{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} monthly. (Ahrefs)
  3. Typically talking, the extra backlinks a web page has, the extra natural site visitors it will get from Google. (Ahrefs)
  4. The common price of shopping for a hyperlink is $361.44. (Ahrefs)
  5. The common price of publishing a paid visitor publish is $77.80. (Ahrefs)
  6. 73.6{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of domains have reciprocal hyperlinks, that means that a few of the websites they hyperlink to additionally hyperlink to them. (Ahrefs)
  7. 43.7{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of the top-ranking pages have some reciprocal hyperlinks. (Ahrefs)
  8. 66.5{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of hyperlinks to websites within the final 9 years are lifeless. (Ahrefs)
  9. 10.6{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of all backlinks to the highest 110,000 websites are nofollow. (Ahrefs)
  10. 0.44{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of hyperlinks use “rel=ugc” and 0.01{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} use rel=“sponsored”. (Ahrefs)

Most website positioning campaigns start with key phrase analysis. Listed below are some stats about how persons are looking out on Google.

  1. 94.74{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of key phrases get 10 month-to-month searches or fewer. (Ahrefs)
  2. 0.0008{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of key phrases get greater than 100,000 month-to-month searches. (Ahrefs)
  3. Search volume distribution of 4 billion keywords
  4. Round 8{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of search queries are phrased as questions. (Moz)
  5. 15{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of all Google searches have by no means been searched earlier than. (Google)
  6. 91.45{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of search volumes in Google Adverts Key phrase Planner are overestimates. (Ahrefs)
  7. Google Adverts Key phrase Planner overestimates search volumes 54.28{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of the time and is roughly correct 45.22{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of the time. (Ahrefs)
  8. 46.08{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of clicks in Google Search Console go to hidden phrases. (Ahrefs)

How a lot do website positioning professionals cost for his or her companies? Are you charging greater or decrease than the typical? Let’s take a look at the stats.

  1. 74.71{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of SEOs cost a month-to-month retainer price for his or her purchasers. (Ahrefs)
  2. For month-to-month retainers, $501–$1,000 monthly is the preferred pricing tier. (Ahrefs)
  3. For hourly pricing, $100–$150 per hour is the preferred pricing tier. (Ahrefs)
  4. For per-project pricing, $501–$1,000 is the preferred pricing tier. (Ahrefs)
  5. 88.28{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of SEOs cost $150/hour or much less for his or her companies. (Ahrefs)
  6. On common, SEOs who’ve been in enterprise for over two years cost 39.4{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} extra per hour, 102.41{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} extra for month-to-month retainers, and 275{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} extra for one-off initiatives than those that’ve been in enterprise for lower than two years. (Ahrefs)
  7. On common, SEOs serving the worldwide market cost 130.74{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} greater than these serving the native marketplace for month-to-month retainers. (Ahrefs)
  8. The imply wage for a U.S.-based website positioning skilled is $60,548 per yr. (Backlinko)

As SEOs, it is very important perceive the place serps are proper now—and the place they’re going.

  1. 12.29{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of search queries have featured snippets of their search outcomes. (Ahrefs)
  2. The #1 end in Google’s natural search outcomes has a mean CTR of 27.6{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae}. (Backlinko)
  3. The highest three Google search outcomes get 54.4{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of all clicks. (Backlinko)
  4. There are an estimated 3.5 billion searches on Google every day. (Internet Live Stats)
  5. 39{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of purchasers are influenced by a related search. (Think With Google)
  6. 61.5{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of desktop searches and 34.4{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of cellular searches end in no-clicks. (SparkToro)
  7. Google accounts for round 83{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of the worldwide search market. (Statista)

When you serve clients domestically, you need to give attention to bettering your native search presence so extra folks can discover you. These stats present the significance of excellent native website positioning.

  1. 30{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of all cellular searches are associated to location. (Think With Google)
  2. 76{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of people that search on their smartphones for one thing close by go to a enterprise inside a day. (Think With Google)
  3. 28{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of searches for one thing close by end in a purchase order. (Think With Google)
  4. Yelp seems within the prime 5 search outcomes for 92{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of Google net queries that embrace a metropolis and enterprise class. (Fresh Chalk)
  5. 54{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of smartphone customers seek for enterprise hours, and 53{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} seek for instructions to native shops. (Think With Google)
  6. About 45{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of world consumers purchase on-line after which decide up in-store. (Think With Google)
  7. The place to purchase” + “close to me” cellular queries have grown by over 200{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} from 2017 to 2019. (Think With Google)
  8. Cell searches for “retailer open close to me” (e.g., “grocery retailer open close to me”) have grown by over 250{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} from 2017 to 2019. (Think With Google)
  9. Cell searches for “on sale” + “close to me” (e.g., “tires on sale close to me”) have grown by over 250{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} YOY from 2017 to 2019. (Think With Google)

We’ve had nice success driving clients utilizing video advertising. Are you doing it too? If not, these stats could shock you.

  1. The variety of feedback, views, shares, and “likes” have a robust correlation with greater YouTube rankings. (Backlinko)
  2. 68.2{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of first-page YouTube outcomes are HD movies. (Backlinko)
  3. The common size of a first-page YouTube video is 14 minutes, 50 seconds. (Backlinko)
Line graph showing relationship of video length to YouTube ranking

Google has moved to mobile-first indexing, and extra persons are utilizing cellular search. Little doubt, cellular website positioning is extremely vital. 

  1. 58.99{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of all web site site visitors worldwide comes from cellphones. (Statista)
  2. 72.6{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of web customers will entry the online solely through their smartphones by 2025. (CNBC)
  3. There are extra searches on cellular than on desktop. (Think With Google)
  4. 51{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of smartphone customers have found a brand new firm or product when conducting a search on their smartphones. (Think With Google)
  5. 18{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of native searches on smartphones result in a purchase order inside a day vs. 7{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of non-local searches. (Think With Google)
  6. On common, rating in place #1 on cellular will get you 6.74{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of the clicks, whereas rating in place #1 on desktop will get you 8.17{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of the clicks. (SEOClarity)
  7. 56{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of in-store consumers used their smartphones to buy or analysis gadgets whereas they have been in-store. (Think With Google)

Hey, Google. What’s the present state of voice search?”

  1. 40.7{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of all voice search solutions come from a featured snippet. (Backlinko)
  2. The standard voice search result’s solely 29 phrases in size. (Backlinko)
  3. Roughly 75{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of voice search outcomes rank within the prime three for his or her corresponding queries. (Backlinko)
  4. The common voice search end result has a ninth-grade studying stage. (Backlinko)
  5. Web sites with robust “hyperlink authority” are likely to rank effectively in voice search. In reality, the typical Area Score of a Google House result’s 76.8. (Backlinko)
  6. 48{be494ddd22770f7453cc1807072194712b284fbd829f3f520d9a94732f0307ae} of shoppers are utilizing voice for “basic net searches.” (Search Engine Land)

Study extra

Take a look at these assets to study extra about website positioning: