Justin Breen self-describes as “a Dad who occurs to be an entrepreneur.” His personal father died when Justin was simply 13, so spending time along with his sons, ages 8 and 10, takes priority over all else.
5 years in the past, Justin began his public relations firm, BrEpic Communications, with zero enterprise expertise. After being a journalist for 20 years, Justin created his firm for 2 causes:
1. To create tales that folks will perceive and that the media desires to cowl.
2. To get these tales out into the world.
Justin joined EO Accelerator and leveraged his global network to attain success. He rapidly certified to hitch EO Chicago. As a connecting superhero for visionary entrepreneurs with an abundance mindset, he companions with quite a few EO members.
1. Know your talent set
Justin says he excels in precisely two areas: “I’m an important dad, and I’m nice at connecting individuals on a worldwide stage. I don’t care about income, workplace house or worker rely. I do what I do, and the remaining takes care of itself. I present worth to the correct individuals, after which nice issues occur.”
Justin’s best talent is seeing complexities, simplifying them into patterns, after which appearing on it. “I don’t overthink it,” he says. “I activate, maximize and obtain.”
2. Know your mind
Justin is a fan of strengths finders, particularly the Kolbe Index. “Your Kolbe rating describes how your mind works,” Justin explains.
The Kolbe Index identifies 4 instinctual types that determine how individuals activate in each state of affairs:
- “Fast starters” who use trial and error to swing into motion.
- “Reality finders” who require info and analysis.
- “Comply with through-ers” who use a really methodical method.
- “Implementers” who determine issues out through model-building or different instruments.
Justin’s private Kolbe quantity exhibits excessive quick-start, excessive follow-through and excessive fact-finder scores. He takes motion and does issues quickly quite than speaking issues via at size. “I simply say it, do it, don’t overthink it —and it simply will get executed.”
Justin notes that many visionary entrepreneurs are nice at ideation however not follow-through. That helps Justin tailor what he affords to high-level entrepreneurs: “I simplify their story into a direct message after which introduce them to the correct individuals in my world community. It causes a series response, and consciousness grows from there.”
3. Know your viewers
Justin shares a singular view of his work: “I don’t compete with anyone; I simply collaborate with individuals on the highest stage,” he says. “I’ve a four-step course of. I solely associate with the .1% of people that dwell in abundance and who’re visionaries that have a look at PR and connection as investments. If somebody asks how a lot my providers price or what the ROI is, we’re not going to work collectively.”
Whereas some individuals might imagine that limits his viewers, Justin factors out: “There are 8 billion individuals on the planet — 0.1% of 8 billion is 8 million. These 8 million are the individuals who create the concepts that change the world. That’s who I work with.”
4. Know the method for achievement
Justin’s method for making a profitable world firm is straightforward: See an issue, create an answer, clear up the issue—and you’ve got a profitable world firm.
He did it along with his first firm, and he’s doing it once more with BrEpic Network, which he describes as LinkedIn with out all of the fluff. It’s presently obtainable by invitation solely, and it’s a excessive worth level, high-opportunity platform.
“I used to be aggravated by platforms that permit everybody in as a result of, on the highest stage, you don’t have time for individuals making an attempt to promote you issues. Folks at that stage simply need the connections. That’s what we offer.”
5. Know the place to get heard
Whereas the Wall Road Journal and Forbes got here up within the dialog as locations entrepreneurs acquire PR publicity, Justin says that podcasts comparable to EO 360° and EO Wonder and Maestros del Escalamiento are much better platforms to share entrepreneurial tales. Right here’s why:
- The host is an entrepreneur, not a journalist, so that they’re coming from a spot of abundance quite than shortage.
- You get a deep dive and get to know somebody for a full 45 minutes, not three to 5 minutes like on television or radio.
- The viewers might not be as giant, but it surely’s a much more certified viewers who’re concerned about what high-level entrepreneurs should share.
6. Know your worth
Whereas media alternatives are nice, it’s the way you leverage these connections that counts. For instance, when you acquire an introduction to a high-level entrepreneur who hosts their very own podcast or has one other platform, they might additionally develop into collaborators or potential buyers.
Justin and Dave mentioned that PR will not be at all times about getting the phrase out to the plenty. It’s about getting in entrance of the 2 or three influencers who’re actually vital to you and your product.
“The individuals I associate with perceive the worth of the connections with different high-level, visionary entrepreneurs. They see the long-term, long-game, constructing relationships method, and know its worth.”
7. There aren’t any excuses
Although Justin didn’t get pleasure from quite a lot of years along with his father, the eight or so years he remembers are vital. His dad taught Justin at the least two classes that he makes use of every day: The cream rises to the highest, and there’s no tolerance for individuals who make excuses.
“Because of this, I solely associate with the cream that rises to the highest—as a result of they’re the individuals who will do no matter it takes to make issues occur,” Justin shares. “And identical to my father, I’ve no tolerance for individuals who make excuses.”
“There aren’t any excuses. Not at this stage. When you’ve got the correct mindset, you’ll determine it out.”
For extra insights and inspiration from right now’s main entrepreneurs, try EO on Inc. and extra articles from the EO weblog.