7 Finest Practices for Your Memorial Day Electronic mail Marketing campaign

By Kaleigh Moore Could 4, 2023

Memorial Day is a federal vacation in america that happens on the identical day annually—the final Monday in Could. It’s additionally one of the vital common in america, together with Thanksgiving and Veterans Day: In line with Statista, Memorial Day has a popularity rating of 80%.

However the query is: why is Memorial Day so necessary for entrepreneurs? 

Properly, right here is the factor: Memorial Day can be thought-about an unofficial start line for summer time, and with time, it turned recognized for a number of the greatest gross sales of the 12 months. Furthermore, shoppers have a tendency to buy extra throughout holidays, especially online. 

Should you’re in search of methods to reinforce your Memorial Day e mail advertising campaigns, this publish is for you. We’re sharing finest practices, concepts, and examples from prime corporations you need to use as a blueprint to nail your subsequent Memorial Day e mail marketing campaign. 

7 Finest Practices for Memorial Day Electronic mail

After you grasp the fundamentals of writing irresistible gross sales emails to spice up your backside line, it’s time to undergo the very best practices that may make it easier to create a well-performing Memorial Day e mail marketing campaign and maximize outcomes. Let’s get to it. 

1 – Use storytelling so as to add some context

Making a story round your Memorial Day marketing campaign provides clients context. Portray an image that enables clients to know how your product is linked to the marketing campaign theme makes it straightforward for them to narrate to the entire story. The top outcome: Extra clicks.

For instance, life-style model Huckberry used a Memorial Day e mail marketing campaign to advertise its summertime gear (since this vacation is the forerunner of the summer time season.) With a summery visible and a transparent name to motion, Huckberry informed a narrative that made clicking to seek out out extra irresistible.  

2 – Check topic strains

The topic line is the very first thing clients see after they obtain your e mail, so it’s no shock it’s one of many key pillars of a profitable e mail marketing campaign. Enjoying round with totally different variations, A/B testing, and optimizing are clever. 

Why? The truth that 47% of email recipients admit they’re opening emails primarily based on the topic line alone makes investing time to know the fundamental topic line finest practices worthwhile. 

One of many main furnishings manufacturers, Ethan Allen, sends a number of emails throughout its Memorial Day marketing campaign, and every time it makes use of a unique topic line. All of them are brief, attention-grabbing, and to the purpose.  

3 – Create a way of urgency

Letting clients know that your marketing campaign lasts just for a restricted time urges them to behave quicker earlier than time runs out. Manufacturers akin to MeUndies even use countdown timers and duplicate that creates a way of urgency. 

Making a limited-time marketing campaign provides clients the ultimate nudge they should make the choice and click on the call-to-action button.  

4 – Concentrate on the primary name to motion

Including many various messages and calls-to-action (CTA) would possibly confuse your clients. Your aim must be clear and easy—to get clients to click on a CTA button. The Canadian DTC furnishings model Article created a easy visible for one in all its Memorial Day e mail campaigns. Utilizing a brief copy, the model encourages clients to make a purchase order with a transparent, easy CTA. 

5 – Create a devoted low cost code

If one in all your methods for the Memorial Day sale is providing a reduction, be certain that to create a devoted code clients can use. In addition to the actual fact it connects the sale to the vacation, it additionally helps you monitor the outcomes and see what number of clients have used the code. Primarily based on that data, you possibly can optimize your Memorial Day e mail campaigns sooner or later. 

The ladies’s clothes model Straightforward Normal used a easy Memorial Day e mail design with a transparent call-to-action, giving clients a ten% low cost in the event that they use the devoted code. Easy, easy, and straightforward to trace.  

6 – Have interaction clients with quiz 

Giving clients sitewide reductions for the Memorial Day sale can result in selection paralysis. Having too many decisions can shortly grow to be overwhelming and have a damaging impact in your marketing campaign outcomes. To keep away from this from taking place, it’s best to all the time search for methods to assist clients navigate your web site and ease their decision-making course of. 

One of many corporations that managed to try this throughout its Memorial Day marketing campaign is the boutique leather-based items model Latico Leathers. Except for providing sitewide reductions, the model added a quiz to its Memorial Day e mail to have interaction clients and assist them discover the proper bag. As soon as clients get a personalised suggestion, they’re one step nearer to clicking the “add to cart” button.

7 – Ship a couple of reminders

Memorial Day sale just isn’t a one-and-done marketing campaign. Manufacturers begin their e mail campaigns as early as mid-Could. Having a two-week window provides you an opportunity to mess around with totally different Memorial Day topic strains, e mail templates, designs, and even e mail signatures. You may all the time check, optimize, and see what works finest in your e mail advertising base. 

The DTC furnishings model Burrow makes use of totally different topic strains, highlighting varied merchandise from its portfolio to take advantage of out of the Memorial Day e mail campaigns. 

Supply: Milled

Get your Memorial Day emails prepared in the present day

There you will have it—seven Memorial Day e mail finest practices and examples to spark your creativity for the following marketing campaign. When doubtful, all the time go for clear copy, hanging visuals, attention-grabbing GIFs, and a single call-to-action. 

Able to take advantage of out of your Memorial Day e mail marketing campaign? Get started with AWeber today without cost