7 e mail advertising case research to encourage your success

E mail stays the important thing advertising channel for a cause – it brings enterprise outcomes. With e mail, you may construct a contact record together with your target market, be taught what they should know to change into profitable, and ship them related info that helps resolve their issues and resolve whether or not to purchase your services or products. 

Additionally, if you use an expert e mail advertising platform, you may make certain that your emails attain everybody in your contact record, one thing social media algorithms can not do on your advertising. 

On this article, I’d like to focus on seven e mail advertising case research displaying how completely different enterprise obtain their targets with e mail advertising:

  1. Allakando e mail advertising case research – contact record administration: stay private whereas interacting with a big viewers  
  2. InfoShare Academy e mail advertising case research – record constructing: use a lead magnet to draw the target market  
  3. WOŚP e mail advertising case research – use on-line advertising instruments to gather info out of your viewers  
  4. LandCafe.pl e mail advertising case research – instructional e mail collection with a 54% gross sales price   
  5. TechSoup Polska e mail advertising case research – 1200% improve in orders worth from e mail campaigns over a 12 months  
  6. MobileFun e mail advertising case research – Automation and e mail advertising marketing campaign A/B testing in ecommerce  
  7. Selsey e mail advertising case research – 2x extra conversions from deserted cart emails

I hope the case research encourage you to benefit from this on-line advertising channel.

In case you are about to begin with e mail advertising, right here’re just a few assets that may provide help to develop a primary technique and run your first marketing campaign:

Seven nice e mail advertising case research 

I needed to emphasise the flexibility of e mail advertising, so I’ve chosen corporations working in several industries, e.g., ecommerce, training, and NGOs, to supply completely different contexts of use.

1. Allakando e mail advertising case research – contact record administration: stay private whereas interacting with a big viewers 

Allakando is an modern tutoring firm based mostly in Sweden. Its mission is to speed up individuals’s development – each educationally and personally with an modern mix between conventional dwelling tutoring and cutting-edge training expertise. 

Problem: In November 2021, the corporate was connecting 5 900 passionate tutors with greater than 26 000 college students. The problem was to stay private whereas interacting with a big viewers.

GetResponse makes it easy to speak to the fitting individuals in the fitting manner on the proper time.” – Erik Schuss, CMO at Allakando.

Resolution: The staff at Allakando collects knowledge from a number of sources and makes use of it to section their contact record. On the time of making this case research, they created eight segments and assigned ten customized fields to contacts of their e mail record.  

Gathering and utilizing the info permits the staff to ship related emails to academics, mother and father, and college students.

Allakando email marketing case study.
The staff at Allakando makes use of a number of knowledge factors to gather significant details about contacts and section their e mail lists.

As Erik Schuss states: “Through the years, the significance of high quality and relevance has elevated in all components of promoting and communication. Particularly when speaking with e mail, broad blasts of messages to giant audiences will extra seemingly see you ending up within the junk folder than driving income and worth. We reached some extent the place we realized that we would have liked to essentially have a instrument to handle all of our messaging in a manner that ensures that what we ship offers a optimistic expertise.

Key takeaway: Know your viewers.

Ensure you perceive the wants of individuals in your contact record: what do they should know to observe your name to motion? When you’ve mapped it out, group contacts with comparable wants collectively. Such teams are referred to as segments. Ship related info to segments of your viewers makes your e mail advertising way more efficient. 

Try the complete case research:

Should you’d prefer to be taught extra about segmentation, you may see Tips on how to Use E mail Segmentation.

2. InfoShare Academy e mail advertising case research – record constructing: use a lead magnet to draw the target market 

InfoShare Academy provides intensive programming programs for newcomers who wish to begin a profession in IT. 

Problem: The important thing problem was to draw Fb customers who could wish to begin a profession in IT and invite them to enroll in a devoted contact record the place they’ll be nurtured with e mail advertising collection on learn how to be taught programming. 

“We’re one in all the few corporations in our area of interest doing content material advertising. We use our e-newsletter to nurture the leads who take into account taking over a programming course, offering priceless info frequently.” – Jakub Kłos, Digital Advertising and marketing Crew Chief. 

Resolution: The staff ready a Fb lead adverts marketing campaign utilizing “The 125 coding phrases for newcomers” book as a lead magnet – a chunk of priceless content material for the target market.

InfoShare's lead magnet – an ebook useful for their audience.
The “125 coding phrases for newcomers” book proved to be an efficient lead magnet for the marketing campaign

We needed to succeed in individuals who solely simply began desirous about studying to code. We needed to teach them. Our aggressive benefit is the standard of our programs, confirmed by our alums. The standard of the content material we provide displays this.” – Sylwia Tokarska, Digital Advertising and marketing Specialist 

Outcomes: 

  • 1200 new contacts in a single month 
  • 1,31 PLN acquisition price per contact 

Key takeaway: Create lead magnets to develop your e mail record.

Try the complete case research:

Extra on lead magnets: 25 Lead Magnet Examples That Construct Your E mail Listing & Convert

Extra on Fb Adverts: Tips on how to Optimize Fb Lead Adverts for Success

3. WOŚP e mail advertising case research – use on-line advertising instruments to gather info out of your viewers 

The Nice Orchestra of Christmas Charity (Wielka Orkiestra Świątecznej Pomocy “WOŚP”) – is a philanthropic basis whose major aim is offering well being care, saving the lives of in poor health individuals, particularly kids, and selling a wholesome way of life, and preventive drugs. 

The Nice Orchestra of Christmas Charity’s communication technique is predicated on the concept of being nearer to individuals. 

Problem: Throughout The Orchestra at Dwelling (Domowa Orkiestra) dwell occasion, the founder, Jurek Owsiak, spontaneously requested individuals in the event that they want to participate in Pol’and’Rock Pageant and the muse wanted to create a spot the place individuals may specific their curiosity, present them with info, and join updates. 

Resolution: WOŚP used one of many offered touchdown web page templates, and in simply 3 minutes, they created a easy internet web page the place individuals within the pageant may be a part of a devoted contact record. 

As quickly as we established that the Pol’and’Rock Pageant is on, we began making ready a touchdown web page. We later despatched out an e mail with a survey. By the survey, we realized that folks wish to meet face-to-face. No person at the moment deliberate an offline occasion on this scale. Direct contact with individuals was essential for our groups.

WOŚP' landing page with a contact form.
A devoted touchdown web page the place individuals can join pageant updates.

In 2021, we determined that the Poland Rock pageant would be a ticketed occasion. Out of the blue, we discovered ourselves in want of customized communication with our viewers, sending tickets, directions, and many others. One of many essential instruments we utilized was GetResponse.” – Anna Sobieraj, Digital Advertising and marketing and Social Media Specialist 

Outcomes: 

  • 3 minutes spent on making ready a signup web page 
  • 41,74% signup price
  • 51488 signups

Key takeaway: Use on-line instruments like dwell webinars, touchdown pages, and e mail advertising to remain in contact together with your viewers.

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Extra on touchdown pages: 7 Profitable Lead Technology Touchdown Web page Examples & Suggestions

4. LandCafe.pl e mail advertising case research – instructional e mail collection with a 54% gross sales price  

LandCafe.pl is a web based retailer created out of affection for journey and occasional, providing artisanal espresso beans. 

Problem: Fairly frequent in ecommerce: to extend product consciousness among the many e-newsletter viewers, velocity up buy selections, and enhance gross sales. 

Our target market is individuals who know the distinction between the standard of mass-produced and artisanal espresso. Our prospects make aware selections, which gave us the concept for an academic marketing campaign that might make our subscribers extra conscious and able to purchase.” – Łukasz Janik, founding father of LandCafe.pl. 

Resolution: Welcome e mail collection based mostly on the Be taught > Like > Belief > Purchase precept. The e-mail sequence helps new subscribers higher perceive the model and merchandise to allow them to purchase the espresso they like finest. It begins with a welcome e mail explaining the concept behind the model and welcoming individuals to learn extra within the weblog publish. The subsequent few follow-up emails clarify the merchandise intimately. The final e mail within the sequence incorporates a reduction coupon and drives much more on-line gross sales.

Educational email series from LandCafe, created in GetResponse.
LandCafe’s e mail sequence is designed to teach new subscribers shortly

Outcomes:

  • 41.30% gross sales price throughout the welcome collection 
  • 13.30% low cost coupon e mail gross sales price 
  • 54% complete gross sales price 

Key takeaway: Discover out what your viewers must know to buy your services or products and use this data to design a welcome e mail collection. Use advertising automation to place the collection collectively and assign tags to buyer habits. 

Try the complete case research:

Extra on welcome collection: 11 Welcome Emails That Set the Customary

5. TechSoup Polska e mail advertising case research – 1200% improve in orders worth from e mail campaigns over a 12 months 

TechSoup Polska Basis actively helps neighborhood and social organizations by facilitating entry to new applied sciences: software program, {hardware}, and numerous options and by displaying learn how to use them. 

Problem: Giving related organizations entry to new applied sciences, educating them on out there instruments and expertise, and facilitating information change between companions and related organizations. 

Resolution: A e-newsletter fulfilling the knowledge wants of the target market.

TechSoup's newsletters created with GetResponse.

The primary aim of our e mail advertising comms is to tell organizations about merchandise and assist they’ll get due to TechSoup. Our newsletters comprise details about new provides, coaching invites, and suggestions that assist you choose the fitting instruments for distant work.” – Liza Nema, TechSoup Polska Challenge Coordinator 

Outcomes: 

  • 1200% improve in orders worth from a e-newsletter over a 12 months 
  • 8666 related organizations 
  • 11 emails despatched in March and April 2020 
  • 20 advisable options for distant work 
  • 3 trainings performed 

Key takeaway: Use your e-newsletter as a income channel. Should you section your record correctly and ship related content material, the typical open price of your e-newsletter will likely be excessive. A e-newsletter with the identical e mail construction may assist your subscribers navigate by content material and lead to excessive click-through charges driving extra site visitors to your web site.

Try the complete case research:

Extra on newsletters: 21 Firm E-newsletter Concepts: Examples & How-to Information

6. MobileFun e mail advertising case research – Automation and e mail advertising marketing campaign A/B testing in ecommerce 

Cell Enjoyable is the UK’s main on-line cellular equipment retailer — providing the newest cell phones and thrilling equipment. Based mostly in Birmingham, the corporate operates by workplaces and devoted web sites worldwide. 

Problem: To section the contact record, ship focused newsletters, run checks, and automate processes. 

Resolution: 

  • Automation: we automated our welcome and engagement program. The simplicity of setting that up and the precise outcomes we get are pleasing to see. 
  • Segmentation: we will section our contact record and ship focused newsletters. 
  • Drag and drop e-newsletter creator: we will shortly and simply create and tweak our designs for A/B testing.
MobileFun A/B testing their email campaigns.

With GetResponse, you may really examine what’s driving your KPIs. We’re doing round 20 cut up checks in the mean time. We’re testing how completely different colours, background pictures, and CTAs affect gross sales and income.” – Matt Web page, E mail Advertising and marketing Government. 

With the A/B take a look at creator, you may shortly take a look at which topic line or content material resonates most with e mail subscribers, leading to increased click on charges. This fashion, you may make data-based selections on the messaging that drives e mail engagement and conversion charges.

A/B testing subject lines and content of emails in GetResponse.
You’ll be able to outline as much as 5 completely different topic traces for one message to see which one has the most important open price.

Outcomes: 

  • 11.69% Variant A take a look at open price 
  • 12.37% Variant B take a look at open price 
  • 49.17% Profitable marketing campaign open price 

Key takeaway: Run A/B checks to examine the efficiency of emails earlier than they get despatched to all of the recipients.

Try the complete case research:

Extra on A/B testing: Break up Check Emails and Enhance Your Automation Workflow

7. Selsey e mail advertising case research – 2x extra conversions from deserted cart emails 

SELSEY is without doubt one of the largest furnishings and residential decorations retailers in Poland. The corporate’s mission is to supply its shoppers with a snug house the place they’ll calm down, which is essential for retaining each day actions environment friendly, and the temper optimistic. 

Problem: Encourage customers to finish their buy, preserve relationships with customers and improve model loyalty. 

Resolution: Deserted cart automation cycle incentivizing purchases. In keeping with the take a look at, the straightforward tactic of together with social proof within the e mail doubles conversion charges and turns web site guests into prospects. Should you add a reduction, along with a private contact out of your happy prospects, you may improve the conversion price virtually thrice. 

Deserted cart cycle is devoted to individuals who take their time when making a purchase order. Normally, it doesn’t concern spontaneous procuring. Deciding on buying furnishings can take as much as 6 weeks. Customers deal with the cart as their want record, including numerous merchandise they appreciated, not essentially specializing in shopping for right here and now.” – Weronika Andrzejewska, Conversion & Inbound Advertising and marketing Specialist.

Results of an email's A/B test, showing that 5-star reviews increase conversions.
An instance of an A/B take a look at proving that 5-star critiques improve conversion two occasions 

Outcomes: 

  • 202% conversion from an e mail with critiques of completely happy prospects 
  • 239% conversion from an e mail with critiques of completely happy prospects and a reduction code 

Key takeaway: A/B take a look at incentives to buy and create an automatic deserted cart collection.

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Extra on deserted carts: 15 Greatest Deserted Cart E mail Examples and Greatest Practices

Time to stage up your e mail advertising campaigns

Now you’re accustomed to at the least seven completely different situations the place e mail advertising proved to be an efficient advertising channel. I hope these case research encourage you to make use of e mail in your online business and discover methods to be nearer to your prospects. E mail is likely to be the proper channel to construct relationships together with your target market – relationships that translate into extra email-generated gross sales and income.