2022 12 months in Overview: The Finest Instruments for a Productive New 12 months
By Kelsey Johnson January 5, 2023
Compensate for our yr stuffed with newly launched options and performance, constructed for you.
We had an infinite yr of releasing options and performance within the AWeber platform in 2022 — each one devoted to creating your life simpler.
Study all of the updates we’ve added all through the platform that make content material creation quicker (or computerized), make automation higher and extra personalised, and make navigating and managing your account simpler and extra intuitive.
What’s new in 2022
Write and design your emails quicker
The expertise of enhancing messages has modified a lot from what it was in the beginning of 2022. Crafting your emails is extra intuitive and streamlined, and you may even write a complete message with out utilizing the mouse (solely the keyboard).
Paste and mechanically broaden hyperlinks
Add a hyperlink to your messages and it’ll mechanically broaden to point out the web page’s picture, description, and title — type of like a social media preview card. This straightforward enchancment can prevent hours importing pictures and copy-and-pasting from articles, movies, and product pages.
Add pictures your method
It’s the straightforward issues that make creating an electronic mail quicker and simpler. Add header or in-line pictures to your messages by way of drag-and-drop out of your desktop, copy-and-paste from a doc, or add pictures out of your gallery or Canva proper right into a textual content ingredient. You may customise the look of your emails simply.
Drag-and-drop parts into paragraphs
Have a last-minute addition to make? You may drop movies, buttons, social hyperlinks, and different parts straight between your textual content (no new textual content ingredient or row mandatory).
By no means depart your keyboard, use Markdown as a substitute
Like shortcuts? You may type your textual content, add bullets, dividers, and quotes proper from the keyboard with Markdown — a easy design language now supported within the message editor.
Message choices are out of your method till you want them
Generally you simply need to kind your entire message out earlier than making changes. Effectively, now you may, with out distraction, with our new editor menu. It pops up with the clicking of a button and is hidden all different occasions.
Promote new weblog posts, movies, and merchandise mechanically
Nearly each enterprise creates digital content material — weblog posts, YouTube movies, social media posts, and even ecommerce merchandise. It takes time to create this content material, and while you’re accomplished promotion can appear overwhelming. This yr, we made it an entire lot simpler to get extra worth out of your content material with none additional work.
Mechanically add your latest content material to your emails
The feed ingredient permits you to drop an Etsy retailer, YouTube channel, or RSS feed into your electronic mail. Each broadcast or marketing campaign can embrace your latest factor.
Notification emails that exit while you hit “publish”
Your campaigns can now be triggered to ship everytime you publish a brand new YouTube video. Or a brand new Etsy product. Or a brand new podcast or weblog put up. Arrange your campaigns in order that they’ll electronic mail your viewers everytime you add one thing new.
Use RSS parts in your electronic mail campaigns
Improve RSS-triggered marketing campaign open charges with titles in your topic line. Plus, you may embrace different parts out of your RSS feed straight in your marketing campaign emails. And design them nevertheless you want.
Navigating round any device, particularly one with numerous performance, can appear overwhelming. However we made it straightforward with expanded choices to seek out the web page you want right away.
Fast actions menu
On the prime of the sidebar you now have the “Fast Menu” — accessible with a click on or ⌘ + Okay. On it, you may click on to navigate to your messages, reviews, integrations, and so forth. Even simpler, click on “C” to get to campaigns, “M” to get to messages, and so forth. all through your account.
Search, filter, and preview your content material
Your campaigns, touchdown pages, tags, imports, and different index pages bought an overhaul this yr. They’re now searchable and provide on-click previews. Plus, filter your campaigns by standing (draft, lively, and so forth.) so that you solely see those you want.
Gross sales insights to drive much more gross sales
You now have extra perception into what (and the way a lot) your subscribers are shopping for. This may help you higher perceive what’s working in your emails so you may double right down to make much more gross sales.
PayPal, Etsy, Shopify, or Stripe gross sales reporting
See how a lot cash your subscribers have paid you, all on one report. No must navigate to a bunch of various instruments or calculate the gross sales totals your self.
One-click for detailed insights
Click on on a subscriber in your gross sales report back to see what they purchased. Analyzing the merchandise they buy may help you study what your viewers likes probably the most and the way efficient electronic mail is for what you are promoting.
Web page templates for 100+ industries
Want an electronic mail sign-up touchdown web page? A digital enterprise card? A gross sales web page? In 2022 we created over 100 new web page templates for industries starting from enterprise coaches to plumbers to Etsy retailer homeowners.
Try our ever-growing landing page template gallery to seek out the right web page to your wants — and one which’s professionally designed and 90% of the way in which accomplished for you.
Improve to 12 social comply with buttons
Among the many normal suspects, we’ve added TikTok, Patreon, Twitch, Discord, Tumblr, and Pinterest as social icons you may add to your emails or touchdown pages.
That is good timing, as 2023 is projected to be the yr many creators and companies search to drive social followers to electronic mail and different instruments with higher management over viewers communications.
Time-based personalization
Folks use AWeber all world wide — and plenty of have an viewers world wide, too. So a welcome marketing campaign set to ship at 8 am may be 11 pm for a reader in one other time zone.
Now, you may ship campaigns within the subscriber’s time zone — so each subscriber receives the e-mail at 8 am. Higher time personalization means higher open charges, clicks, and gross sales out of your marketing campaign emails.
Google Analytics G4A
AWeber touchdown pages now help the G4A model of Google Analytics. Should you’re utilizing Google Analytics, it’s possible already on G4A. Merely plug your GA code into your touchdown web page monitoring area and it’ll “simply work.”
Anybody who’s preparing for Google to retire Common Analytics in 2023 can breathe straightforward understanding they’ll nonetheless use any current or new AWeber touchdown pages.
Developer Webhook Setup
In 2022 we gave builders the power to arrange and handle webhooks straight by their Developer account. This accelerates the time for builders constructing on AWeber.
Attempt one thing new!
Take this month to strive a brand new characteristic in AWeber. Whether or not it’s studying a keyboard shortcut or organising an automation, the data might assist you save time and get extra out of your electronic mail advertising. Tell us what you’d prefer to strive within the feedback.
