10 suggestions for selecting the perfect web site template

Tips on how to decide a winner

What’s one tip for selecting the perfect template for a web site?

That will help you decide the perfect template in your web site, we requested CEOs and founders this query for his or her finest suggestions. From preserving it Search engine optimization-friendly to checking for responsiveness throughout units, there are a number of factors to think about when selecting your web site template.

Listed here are 10 suggestions for selecting the perfect web site template:

  1. Hold it Search engine optimization-friendly.
  2. Guarantee quick loading occasions.
  3. Keep easy and on-brand.
  4. Be sure it helps your aim.
  5. Verify that assist is accessible.
  6. Think about customization capabilities.
  7. Decide a template that resonates together with your viewers.
  8. Select a user-friendly choice.
  9. Use dummy content material and a WP take a look at.
  10. Verify for responsiveness throughout units.

1. Hold it Search engine optimization-friendly

Hold it Search engine optimization-friendly. At first look, it might not appear to be the template you select is necessary in your website’s Search engine optimization, but it surely’s important. Poorly coded templates that take a very long time to load can injury your rating on serps like Google. You additionally ought to search for designs which are straightforward to navigate and optimized for search. By placing within the further time to discover a extremely organized, well-coded template, you enhance your website’s odds of displaying up excessive in search outcomes.

Lisa Odenweller, Kroma Wellness

2. Guarantee quick loading occasions

Persons are approach too centered on web site design when they need to concentrate on web site web page pace, readability of the message, and the one aim they wish to obtain. A typical mistake is to decide on templates which have excessive design flexibility and a whole lot of options. Whereas these templates make a terrific promoting proposition, they’re usually bloated with pointless code. This makes the pages gradual and hinders excessive Google rankings.

Additional, design-heavy templates jeopardize a transparent message. This makes it more durable to realize your aim. Whether or not it’s demand technology, lead technology, or turnover. Solely within the case of pure branding functions, a design-heavy template is smart. However nonetheless, one which hundreds quick. Or would you like your model to be perceived as gradual?

Stephan Wenger, B2B Marketing World

3. Keep easy and on-brand

The most important mistake enterprise homeowners make is to pick very elaborate templates as a result of they appear nice. The problem there may be that this additionally signifies that you’d must do a ton of labor to customise each element of that template and make it your personal. Oftentimes this ends in creating a web site that appears sloppy. As a substitute, if the main focus is on discovering a terrific template that already feels on model, and that’s comparatively clear and easy, then it’s more likely to make use of it and create a web site that stays clear and appears skilled.

Rafael Romis, Weberous Web Design

Image of Rafael Romis, founder of Weberous Web Design, with text: “Instead, if the focus is on finding a great template that already feels on brand, and that is relatively clean and simple, then it's much more likely to use it and create a website that stays clean and looks professional.”

4. Be sure it helps your aim

While you’re selecting a template in your web site, begin with the top in thoughts. Don’t get too hung up on the bells and whistles. Certain, you wish to be sure that your website is straightforward to navigate and appears nice, however what actually issues on the finish of the day is how properly it accomplishes YOUR targets. Should you’re making an attempt to promote one thing, then you definately want a template that helps you do that almost all successfully. Should you’re making an attempt to offer data or promote a trigger, then take into consideration methods to construction your content material in order that it’s straightforward for folks to seek out what they’re on the lookout for and share it with their buddies. When choosing out a template, take into consideration what your aim is—after which decide one whose design finest helps that aim.

Ishu Singh, Starting to know

Image of Ishu Singh, host of Starting to Know, with text: “When picking out a template, think about what your goal is—and then pick one whose design best supports that goal.”

5. Verify that assist is accessible

One side of selecting a template theme that will get recurrently ignored is the provision of assist following your buy. Notably for web site homeowners who aren’t used to enhancing code to make updates, assist is an important part in making certain that you simply’re lined in case your theme breaks attributable to a website replace, or should you’re experiencing bugs that you simply have no idea methods to resolve. Most significantly, if a theme replace from the facet of the developer you bought the theme from is what breaks the location, then you definately’re going to wish to know that and be relaxation assured that the problem will probably be mounted.

JM Littman, Webheads

6. Think about customization capabilities

To present your web site a extra distinctive really feel, I believe you’ll must make some modifications to your template. A superb web site template could also be modified to match your organization’s total look, together with colour schemes, your brand, and branding. Should you don’t customise the template you’ve chosen, your organization gained’t stand out a lot from its many opponents and can as a substitute disappear into the background. Your web site gained’t ever stand out among the many 1000’s of internet sites that use the identical template should you merely depend on them with little to no authentic content material. Earlier than you begin the choice course of, take into consideration how a lot customization you require as this may allow you to slim your choices.

James Crawford, DealDrop

7. Decide a template that resonates together with your viewers

Relying on how properly you realize your viewers, it’s best to select a template that finest resonates with them implicitly concerning colours, kind, fonts, and construction. Primarily based on neuroscientific analysis, some teams of individuals choose colours similar to purple, black, and gold together with straight strains and a clear design that alerts high quality, efficiency, and dominance (consider ferrari.com).

Different teams choose yellow, orange, or perhaps a different colour palette and are drawn towards image-rich and playful design with plenty of particulars (consider ikea.com). The most well-liked and highest-rated web site template can fail if it doesn’t align together with your viewers’s innate preferences. Should you don’t know your viewers that properly, but, decide a template that gives quite a lot of kinds (particularly colours) you can simply swap between and take a look at over time.

Robert Weller, toushenne.de

8. Select a user-friendly choice

If there’s one side to concentrate on when choosing a template for a web site, it’s that it must be user-friendly. Whereas there are various totally different templates out there, one of many issues that may make or break a web site is how user-friendly and straightforward to grasp it’s. Your web site template must make sense, be coherent in its logic, visually interesting and present an important points of the web site with out wrestle. The extra user-friendly it’s, the extra seemingly it’s for customers to truly use it.

Jenna Nye, On the Strip

Jenna Nye, founder of On the Strip, with text: “If there’s one aspect to focus on when picking a template for a website, it is that it should be user-friendly.”

9. Use dummy content material and a WP take a look at

Dummy content material is one hack for choosing a brand new web site structure. I exploit dummy content material to see how straightforward the structure is to make use of and customise. Take note of issues like navigation, menus, and sidebars. Be sure every thing is straightforward to seek out and use. Verify in your CTA buttons and the way they stand out. How do you go about discovering the dummy content material that you simply want?

I exploit a plugin like WP Check. It gives a whole lot of various kinds of content material and it’s straightforward to put in and activate. As soon as you employ WP Check to generate some content material, check out your website to see how straightforward it’s to seek out and use the totally different components. These totally different components are what you’ll be working with while you customise your website. In the event that they’re straightforward to seek out and use within the dummy content material, they’ll be straightforward to seek out and use while you add your personal content material.

Shawn Ryan, Techtopia

10. Verify for responsiveness throughout units

Prior to now decade, I’ve labored with lots of of healthcare shoppers, understanding their wants, which additionally contains web site design. I simply have one tip (and it’s fairly an necessary one) for anybody on the market seeking to construct their web site through a template.

No matter platform or template you select, be sure that the template is responsive. And by responsive, I imply your web site structure ought to alter mechanically throughout totally different units, be it cellular, or pill. That’s as a result of a significant portion of internet visitors comes from cellular or hand-held units. Cellphones at the moment are widespread lately and most of the people use it to devour data and content material, and in case your website is just not responsive, then you’ll miss out on a significant chunk of internet visitors and potential prospects. Doesn’t matter what kind of enterprise you run together with your web site, having a responsive structure will make it easier to improve your attain to a wider community of customers.

Sangeeta Kumar, Healthcare DMS